中国汽车欧亿·体育（中国）有限公司随着我国经济的‘决速发展而取得了长足的进步。我国从落后的发展中

国家逐渐成长为全球第二大经济体;国民经济的大发展,提升了中国消费者的可支配收

入和消费能力,从而扩大了中国的汽车市场规模,使得汽车工业在近几年得以飞速增长

和持续发展,汽车私有化程度也越来越高。汽车欧亿·体育（中国）有限公司也相应地发生了结构性变化:从整

车进口到国内自主生产、组装,从零部件原材料和零件依赖进口到国内自主研制开发、

制造。国内各大汽车主机厂的数量越来越多,自主品牌的汽车公司也越来越多。随着汽

车国产化率的不断提高,国内的零部件供应商也同步发展起来。如何为这些零件定价,

怎样确定采购成本,成为主机厂和供应商迫在眉睫的课题。

市场的竞争越来越激烈,成本竞争也越来越残酷。本文将通过对现代汽车制造环境

变化的分析,根据不同的生命周期阶段,探索不同的产品报价内涵、流程与类型,探讨

面向成本定价的构成,产品报价决策模型来使企业获得最大化的利润。

基于生命周期进行定价还是一个比较新的理论,只有全面了解产品生命周期的概念,

才会用全生命周期的成本来指导产品的定价工作。

关键词:产品生命周期;产品生命周期成本;定价策略;定价方法;

第II页
华东理工大学硕士学位论文

The Research of Pricing Method Based on Product Life Cycle:

Take M Company as Example

Abstract

China's automobile industry has gained rapid growth due to tremendous development of

our nation's economy. Our country has evolved into the second largest economy worldwide

from a backward developing country. In addition, immense development of national economy

has endowed Chinese people with much more disposable income and consumption power,

which give benefits to an enlarged automobile market and more vehicle ownership. The

structural change has also generated correspondent impacts on the automobile industry: from

finished car import to domestic production and assembly, from import of parts and

components to local design and manufacturing. Besides, growing figures of China's car

makers have also stepped into the industry. As higher localization rate of automobile

production takes places, China's native car part suppliers have also grown stronger. Thus,

how to price these parts and how to confirm purchasing costs have become extremely urgent

to car makers and suppliers.

The intense battle of car market has driven the war fire into cost competition. This paper

will be focused on pricing structures and building quotation decision models to maximize

enterprises' profits by analyzing environmental change of modern vehicle manufacturing,

various product life cycle stages and by exploring different quotation contents of different

parts, processes and categories.

The theory of pricing on product life cycle is relatively fresh in the industry. The price

determination can only be fixlfilled successfully by comprehensively understanding the

concept of product life cycle.

Key Words: Product Life Cycle; Product Life Cycle Cost; Price Strategy; Pricing Method;