摘要
企业在发展历程中,不同的阶段会处于不同的瓶颈。尤其是属于成长期向成熟期过
渡的企业,他们所遇到的问题也是最为复杂,最为困难。本文通过不同的定价方法比较,
以及通过产品制造工艺的改进,能够大大降低产品的成本,降低产品的定价。并且,本
文所提到的定价是通过计算产品的成本,以成本的定额比率来计算利润,最终定价来自
于成本与利润之和。通过降低产品的定价,让企业的产品在市场中拥有更多的竞争力。

为了让更多处于成长期的企业能够长久持续经营,在市场竞争中能够存活下来,并且逐
步过渡到企业成熟期。本文通过案例分析,比较了三种不同状态下的产品定价方法,证
明正处于成长期且正在扩大公司运营规模的公司,以预估成熟期状态的产品定价优于成
长期状态的产品定价,然后再通过产品工艺的改变与提升,证明它是能够优化产品定价。

本文通过实际案例的分析,希望能给正处于成长期的公司企业一些参考信息,帮助中小
企业解决成长期中的难题。

关键词:成本;定价;工艺;预估
Summary
In the course of development, different stages in a different bottleneck. Especially those
belonging to growing enterprises transition to maturity, and the problems they encountered
and the most complex, the most difficult. Compare different pricing methods, as well as
through the improvement of the product manufacturing process, can greatly reduce the cost of
the product, lower product pricing. And pricing is mentioned in this article by calculating the
cost of the product, the cost of fixed ratio to calculate the profit, final pricing from the costs
and profits and. By reducing the pricing of the product, so that the company's products with
more competitive in the market. Able to persist in the long run in order to allow more in the
formative years of the enterprise to survive, and a gradual transition to the enterprise maturity.
In this paper, case studies, comparative product pricing method in three different states, prove
that is in the growth stage and the company is expanding the scale of our operations, in order
to estimate the state of maturity of the product pricing better than growing state product
pricing, and then to prove the process of change and enhancement to optimize product pricing.
In this paper, the analysis of the actual case, I hope to give the reference is in the growth stage
companies, to help SMEs solve part of the problem in the growing.
Keywords: cost; quotation; process; estimated