DWWY 公司现有发展战略分析与调整措施研究 中文摘要
I
DWWY 公司现有发展战略分析与调整措施研究
中文摘要
在高校后勤社会化改革的浪潮中，DWWY 公司作为试点单位之一，在竞争中具
有一定的先天优势，但自身还存在许多弱点，与现代企业制度的要求还有一定距离，特
别是与其他先进物业企业相比较，差距还很大。随着当前激烈的市场竞争和高校后勤
市场化、社会化改革的不断加强，必然要求高校后勤服务性企业按市场规律进行经营
管理。所以从市场经济视角探析高校后勤社会化改革过程中的发展战略与经营管理问
题就显得很有价值与意义。

本文以 DWWY 公司为例，运用企业战略管理相关理论和研究方法，分析了公司
经营的内外部环境和发展战略存在的问题，认为 DWWY 公司原先的发展战略已经不
能迎合当前变化的形势及市场竞争的需要；现有的职能制组织结构已不适应公司的发
展；公司还缺乏完善的人力资源规划、绩效考核和激励机制等。DWWY 公司必须重
新调整欧亿·体育（中国）有限公司竞争定位和企业发展战略，以增强公司的核心竞争力。本文提出的 DWWY
公司新的战略措施与发展建议有：适应市场化发展，调整组织结构；根据总体战略形
成具有自身特点的人力资源规划体系、绩效考核和激励机制；加强企业战略管理，构
建优秀企业文化；加大同政府主管部门合作力度，确保政策支持。通过 DWWY 公司
个案研究，希望为其他高校后勤集团的改革提供参考与借鉴。

关键词： 高校后勤 发展战略 改革 调整措施
作 者：冯玉忠
指导老师：乔桂明英文摘要 DWWY 公司现有发展战略分析与调整措施研究
II
DWWY company existing strategic analysis andadjustment
measures of Research and Development
Abstract
With the deepening reform of university social logistics, DWWY company as one of
the pilot units, although with certain inherent advantages in the competition, but there are
many requirements of their own inadequacies, and the modern enterprise system still lags
behind, especially in comparison with other advanced property companies, still a big gap,
but the face of the fierce market competition, strengthen market-oriented university
logistics socialization reform will inevitably require university logistics service companies
conduct business operations according to market principles. Then thus from the
Perspective of the social market economy reform process of some university logistics
management problems becomes necessary.
In this paper, DWWY company, for example, the use of relevant theory and research
methods corporate strategic management, through the analysis of the internal and external
environment and the company's development strategy problems previously considered
DWWY company's development strategy has been unable to meet the current changing
situation and market competition needs; Existing organizational structure functions of the
system no longer suites the company's development; The company lack of proper
manpower planning, performance evaluation and incentive systems, by redefining
competitive positioning and strategic positioning DWWY company to find out the
company's core competitiveness, proposed implementing measures DWWY company
reached a new strategic advice: adapt to the market development, Organizational
restructuring; formed based on the overall strategic human resource planning system has its
own characteristics, performance evaluation and incentive mechanism; strengthen strategic
management, building excellent corporate culture; intensify efforts to cooperate with
government authorities to ensure that policy support. Through case studies DWWY
companies ,we want to provide information and reference for other universities Logistics
Group reforms.
Keywords: University Logistics Development Strategy Reform Adjustment Measures
Written by：Feng Yuzhong
Supervised by：Qiao Guiming