SN民营制造企业发展战略研究
摘要:随着我国宏观经济进入转型升级期,当前,我国民营制造企
业面临着严峻的外部环境,如国外出口受阻,国内产能过剩,企业
面临恶性竞争,企业利润空间越来越小等,在这些背景下,民营制
造企业自身普遍缺乏规范管理的问题也日益凸显,诸如企业战略目
标不明确,战略实施措施不够科学合理等。以湖南省株洲市一家从
事机械加工的小型民营企业为研宄对象,借助于企业战略管理的相
关理论,本文对小型民营制造企业的发展战略进行了研究

基于PEST模型、五力竞争模型等工具,本研究首先对该企业
所面临的外部环境、企业内部特点进行了分析;其次,本文使用
SWOT模型将分析得到的企业市场机会、威胁与企业自身的优势、
劣势进行匹配,总结出了企业未来合适的发展方向;再次,在制定
企业发展战略的过程中,结合企业成长的相关理论,为企业详细制
定了明确总体战略和目标及财务、营销、人力资源、企业文化四个
方面的具体战略,并在最后给出了确保这些战略有效实施的保障措
施和建议。预计本文的相关研宄成果对我国中小民营制造企业在制
定发展战略及战略实施等方面均具有一定的指导作用和启示意义

关键词:机械加工;民营制造业;战略管理;企业成长
The development strategy research of SN private
manufacturing company
ABSTRACT : After 10 years prosperous development, along with the
incoming upgrading period of China's macro-economy, Chinese
manufacturing industry is facing the most challenging environment.
Those manufacturing private companies are confronting the difficulties
of export demands decreasing, domestic excess capacity, imported
inflation, increasing cost of labor force and fixed capital, decreasing of
profit margins. In such an environment the long existing problem of
China's private company, bad management, is no longer covered by
prosperity. These two facts provide a hash time to those manufacturing
private companies, lots of them have been broke-up, the rest of them are
struggling for development.
This article focuses on building a proper strategic development
program for a small manufacturing private company engaging in
machinery parts processing business by applying the theories of Strategy
management. First it uses the PEST model, five forces model of
competition to analysis the external environment of the enterprises and
the enterprise internal characteristics. Secondly, this paper uses the
SWOT model to match study the threats and opportunities of the market,
the advantages and disadvantages of the company for the direction of
development in the future. Thirdly, in the process of strategy choice, it
combines with part of views and thoughts on the theory of enterprise
growth, selects a detailed strategy and goals as well as plans of finance,
marketing, human resources, enterprise culture. It provides suggestions
of implement ensuring of the program in the end. This paper's studies
are expected to be helpful to China's small and medium sized private
manufacturing enterprises in strategy management and implementation.
Keywords : : machinery parts processing ; private manufacturing
industry; strategy management; enterprises growth
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