在当前市场竞争日趋激烈的环境中,永济新时速电机电器有限责任公司面临众多机
遇,但也存在着很多威胁。为使公司能利用自身的优势去抓住机会,同时能克服自身
的劣势去回避风险,向更高的目标迈进,本文在对相关战略管理理论进行梳理的基础
上,釆用宏观与微观、定性与定量相结合、层层推进的方法,对公司进行了系统的研
究,力求为永济电机公司寻求最佳的发展战略。

本文首先运用统计学的方法对公司现有产品从产品种类和市场领域两个方面进行
了定性分析,认为公司的产品、市场前景可期,但存在着支柱产品和主要市场较单一
的问题。其次运用PEST分析法和波特的“五力”模型,对永济电机公司产品所处的宏观
环境及欧亿·体育（中国）有限公司竞争状况进行了分析和评价,认为永济电机公司具备中国经济快速发展、
国家对铁路风力发电等欧亿·体育（中国）有限公司高度重视、技术快速提升等发展机会,但同时也面临着竞
.争加剧和供应商、购买者讨价还价能力强等威胁。第三,运用价值链理论对公司内部
环境进行了详细分析,认为公司具有较好的物质、财务、人力及组织资源,同时也存
在着企业运行效率需进一步提高等问题。

在上述综合分析的基础上,构建SWOT模型,提出公司的基本竞争战略应采用差
异化战略,’公司层的总体战略适合釆用基于核心技术的多领域发展战略。确定公司未
来发展的总目标。随之对此目标进一步分析,认为公司总目标的实现过程实际上是企
业做大、做强、做优的过程。之后,提出公司做大、做强的总思路与对策,即实现“四
个转变”:从生产制造型向虚拟集成型转变、从电机供应商向多领域电传动系统供应商
转变、从技术引进向技术输出转变、从国内企业向国际企业转变。这是系统思考“公司
的业务应该是什么”的结果。

最后,提出公司应重点做好6项战略保障措施:1.实施以“成就员工价值”为核心的
员工职业生涯规划和以“诚信-激励”为核心的分配激励办法;2.构建“服务客户需求’’的
营销体系;3.建立高效的新产品研发体系;4.实现“共同进步”的供应链管理;5.推进“精
益化标准化”的生产流程革新;6.培育特色文化建设。

关键词:永济电机;战略管理;四个转变;发展战略
Abstract
In the increasingly competitive market, Yongji Xinshisu Electric Equipment Co.,Ltd
(herein after as Yongji Company) confronts not only many opportunities, but also a lot of
challenges. In order to enable Yongji Company to seize opportunities by using of its
advantages, to dodge risks by overcoming its disadvantages and achieve a higher goal, this
article had conducted a systematic study of Yongji Company based on relative strategic
management theories by way of adopting macro and micro analysis, combining qualitative
and quantitative and going deep step by step so as to seek optimal development strategies for
Yongji Company.
This paper utilized first the Statistic Method to conduct a qualitative analysis of the
existing products of Yongji Company from two aspects of product categories and the market
areas. The analysis indicated that the prospects of its products and market are promising.
However, it also presented the disadvantages of a single species in key product and limited
market. Second, the PEST method and Michael Porter39;s Five Forces Model were adopted to
analyze and assess the macro environment and competition in the same trade in which the
Yongji Company39;s products exist. The results showed that Yongji Company is able to
achieve development opportunities by taking advantage of rapid economic development in
China, significant attention to the railway and wind power industries paid by the state and
progressive promotion on technologies. But it is still confronted with threats coming from
increasing competition and enhanced ability to bargain between suppliers and purchasers.
And thirdly, the Value Chain Model has been used to analyze in detail the internal
environment of the company from different angles. The analysis illuminated that the material
supply, financing, human resource and organizational structure of the company are well
organized, and however, it is evident that the business operation efficiency of the company
should be improved further.
Based on the comprehensive analysis described above, the paper proposed to build
SWOT model and put forward that the Differentiation Strategy should be used in the basic
competitive policy and the core technology—based multi -field development strategy should
be applied in the overall management of the company39;s administrations. The article has
determined the overall goal of future development of the company and followed with further
analysis on the goal. The analysis explained that the process to realize the goal is actually the
course to make the company more extensive, more powerful and more outstanding. And then,
the paper brought forward the general idea and countermeasure to enlarge and strengthen the
company, i.e. the idea of realizing the “Four transformations: transforming from
manufacturing into integrated virtual enterprise; motor supplier into electric transmission
supplier in different fields; technology importation into exportation and domestic into
international enterprise. This is the result of considering systematically “what is the business
of the company
Finally, the article proposed that the company should focus on six measures to ensure
the strategies: (1) to implement career planning of the employees with achieving staff
value as the core and the incentive policy of distribution with integrity-inspiration as the
core, (2) to establish the marketing system of serving customer39;s demand, (3) to set up an
efficient RD system for new products, (4) to realize the supply chain management of
“ progressing together, (5) to promote innovation in production flow with accuracy and
standardization, and (6) to cultivate cultural construction with characteristics.
Key words: Yongji Company; strategy management; four transformations; development
strategy