本文以通讯欧亿·体育（中国）有限公司的汉新公司为研究对象，分析了质量管理对于汉新公司的重要
性，指出原材料质量是汉新公司目前质量管理中的首要问题。为了提高原材料质量，
制定和实施了相关的供应商激励策略。在供应商激励策略实施完成以后，采用问卷
调查的方式向汉新公司供应商进行供应商激励感受的调查，同时向汉新公司内部原
材料质量相关人员进行原材料质量改进的感受调查。

对于调查完成后收集的数据，本文采用了定量分析和定性分析相结合的统计学
分析方式，使用 SPSS 工具对不同供应商激励策略与提高原材料质量因素进行了效
度、信度分析和相关分析，确定了供应商激励策略对于提高原材料质量的影响程度，
给出了汉新公司进一步实施供应商激励策略的建议，以此来改进汉新公司供应商的
激励策略，从而更有效地提高产品质量。

本文的研究还可以为供应链环境下的中小型制造企业有效进行质量管理和供应
商关系管理提供一定的参考。

关键词：供应链管理 质量管理 供应商关系管理 抽样调查
Abstract
Today, quality of productshas become the focus that the society is paying close attention to.
But in supply chain, if an enterprise wants to improve quality of products, itmust improve
quality of raw materials at first, it’s very important to motivatetheir suppliers to improve
the quality, especially for manufacturing enterprises.
The empiricalstudy is on supplier incentive strategy to improve raw material quality in
Hanew, Inc., which is designing and manufacturing devices and sub-systems for optical
communication industry. The quality of raw materials has become a major concern and
consideration in the quality management of Hanew, therefore, a plan for supplier incentive
strategyhas beendrafted and implemented to improve the quality of raw materials in
suppliers’ side.
After the plan implemented, a questionnaire method was adopted in the study to get the
satisfactionof the plan from the suppliers and internal quality employees.Then SPSS was
used to analyze the data from the satisfaction, including reliability analysis, validity
analysis andcorrelation analysis. The study validatessupplier incentive strategy could
influencequality of raw materials, and provides some suggestions of supplier incentive
strategy for Hanew to improve the next stage plan for supplier incentive strategy.
The study also could be as references to improve quality management in supplier chain for
middle and small manufacturing enterprises.
Key words: Supplier chain management Quality management
Suppliers relationship management Sample survey
目录
摘要.......I
Abstract........... II
1 绪论
1.1 研究背景.. (1)
1.2 研究方法.. (2)
1.3 研究目的和意义.. (2)
1.4 研究内容和框架.. (3)
2 理论综述
2.1 供应链质量管理理论...... (4)
2.3 激励理论. (7)
3 汉新公司介绍及初步分析
3.1 公司概况(15)
3.2 欧亿·体育（中国）有限公司概况(16)
3.3 质量管理概况....(18)
3.4 问题及初步对策(19)
4 问卷调查设计
4.1 调查因素指标及研究假设........(23)
4.2 问卷调查设计说明........(23)
4.3 样本分布说明....(26)
4.4 问卷调查过程控制........(28)
IV
5 问卷调查数据分析
5.1 数据整理(29)
5.2 信度分析(30)
5.3 效度分析(31)
5.4 相关分析(32)
5.5 分析总结(33)
6 公司建议总结
6.1 供应商激励建议(35)
6.2 结束语....(37)
致谢..(39)
参考文献......(40)
附录一..........(43)
附录二..........(46)