文章在概述A公司南宁办事处营销项目订单阶段沟通管理基本情况及
研究缘由,研究目的及意义的基础上提出A公司南宁办事处营销项目订单
阶段沟通管理改进的研究方法和研究内容。文章对国内外项目沟通管理相
关文献进行了学习提炼,介绍了国内外沟通管理目前的研究现状及项目沟
通管理开展的有效方式及相关技巧。文章剖析了 A公司南宁办事处营销项
目订单阶段沟通管理现状,A公司南宁办事处营销项目订单阶段沟通管理的
特点,找出目前存在的主要问题及并对存在问题的原因进行分析,提出A
公司南宁办事处营销项目订单阶段沟通管理应该遵循的原则和整体思路,
并且建立了基于营销项目订单阶段包含的项目立项、项目策划、项目推广
实施、项目应标及合同谈判与生效五个子阶段的项目沟通管理规范关键动
作及沟通管理机制要点等。文章最后提出A公司营销项目订单阶段沟通管
理改进方案实施需组织保障、考核奖励制度保障、沟通管理培训保障、IT
支撑系统保障等保障措施来加强A公司南宁办事处营销项目订单阶段沟通
管理能力,实现组织竞争力的提升。

关键词:营销项目订单阶段沟通管理
ABSTRACT
Coxiimxinication management is an important part of the marketing operation of the
project, the project team to support and promote the project the key to success. This study
combines Nanning Office of the Company A marketing project order phase communication
management operation of the specific study.
Article in the Overview of Company A,Nanning Office of the marketing project order
phase communication majaagement and research reason, Nanning Office of the Company A
marketing project order phase communication management to improve research methods and
research on the basis of purpose and meaning. Articles on domestic and international project
communication management literature to learn refining, carried out in an effective way by the
current research status, communication and project management of domestic and international
communication management and related skills. The article analyzes the communication and
management status of A company Nanning office marketing project order phase A Nanning
Office of the marketing project order phase communication management features, to identify
the main problem and there exists the cause of the problem analysis, Company A Nanning
Office marketing project order phase communication management should follow the
principles and the overall idea, and included in the project in order stage-based marketing
programs, project planning, project to promote the implementation of the project shall be
marked and contract negotiation and entry into force of the five sub-phase of the project
communication management practices key action and communication management
mechanism points. The article concludes with Company A marketing project order phase
communication management to improve the implementation of the program need to protect
the organization, the assessment system of incentives to protect communication management
。。。