摘要
本文立足于企业文化的理论研究与企业文化的实践,从企业
文化的定义、企业文化的作用和企业文化的实施三个方面,论述企业
文化在企业中对基于传统经济学基础上的企业管理的修正和补偿,试
图探索完善社会主义市场经济体制下企业管理的方式和方法,通过企
业文化建设,降低企业交易成本,提高企业生产效率,并通过对人的
思想观念的影响,改变人与人之间的纯交易关系,建立相互信任,相
互帮助的团队文化,促进社会主义和谐社会建设。同时,通过聚焦河
北移动创新文化,基于SWOT分析方法对河北移动创新文化进行了研
究,分析了河北移动创新文化的外部环境和内部条件,结合企业文化
实施的原则,提出了创新文化制度匹配、创新文化传播及创新文化氛
围营造策略。

关键词:河北移动创新文化研究
ABSTRACT
Based on the enterprise culture theory research and the practice of
enterprise culture, from the definition of enterprise culture, the role of
enterprise culture and the enterprise culture of the implementation of the
three, the paper discusses the enterprise culture in the enterprise based on
the traditional economics to the enterprise management based on the
fixed and compensation, trying to explore perfect socialist market
economy system enterprise management mode and means, through the
building of enterprise culture, reduce business transaction cost, improve
production efficiency, and through to the man's thought, the effects of the
change of pure trading relationship between people, build trust each other,
help each other team culture, and promote socialist harmonious society
construction. At the same time, through focus Hebei mobile innovation
culture, based on the SWOT analysis method of Hebei mobile innovation
culture are studied, Hebei mobile innovation culture internal and external
environment of the conditions, combining enterprise culture of the
impiementation of the principle, it puts forward the innovative culture
system matching, innovation culture spread and innovative culture
atmosphere build strategy.