2015 Brand Awareness & Product Launch Campaign Proposal AGENDA Winning Case Study Consumer Insight Analysis Brand Awareness & Product Launch Campaign Strategy Brand Awareness & Product Launch Campaign Content Budget New Things Went Nuts “OVER NIGHT” HUGE INCENTIVE STRATEGIC CO- OP WITH WECHAT CO-OP WITH BRAND,GOVERNEMENT AND FAMOUS MAGAZINE MASSIVE AND WIDE CHANNELS ? Big Event：Lighten over 600 landmarks in the past 23 years ? Baidu ‘Bug’ Event： Whatever you search, the result is链家 ? Crazy Mergers: Merge famous agencies in different cities ? Huge Incentives： Stimulate consumers to share and spread ? Play with Monopoly: Strategic cp-op with Wechat ? Star Effect: TRENDSHEALTH invite 3 TOP stars to shoot the cover every October. FOCUS ON GYM WORN BY POP CELEBRITIES SHOWN BY FAMOUS STAR IN VARIETY SHOW DEEP CO-OP WITH TV PROGRAM ? Angelababy：Use it in Chinese Running Man ? Taiwan Beauty KOLs: Recommend in康熙来了 & ??我最? ? Dominate satellite ? Sponsor of all kinds of professional gym competition ? Worn by fashion stars and athletic Kols TV:Hunan,Zhejiang,Jiangsu ? TV Drama + Variety show combination ? SEO/SOCIAL follow up ? Social Buzz: Huge WOM after the stars Winning Points 渠道全覆盖 ?批量?告投放，使消费者哪?都能?到 傍个?平台 跨品牌合作，借助其他品牌推? 热剧疯植? 节?植?，借助当红节?热度，引发消费者兴趣 明星最?睐 多明星推?，产?明星效应 话题全民High 公益平台合作，提升品牌好感度