Connected beauty consumer repo About WPP WPP is a creative transformation company. We use the power of creativity to build be futures for our people, clients and communities. About Google Google India Private Limited is a wholly owned subsidiary of Google. It is engaged in the business of marketing, selling adv rendering Information Technology Enabled Services (ITES). About KANTAR Kantar is the world’s leading evidence-based insights and consulting company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. Contents ● ● Market Landscape Consumer understanding ? ? ? ? ? It’s all about ”Me” Be online or be overlooked. Make it easy or be o? the sho Deliver o?ine experience online Tech is the Future of Beauty ● ● Recommendations ? ? ? Business Creative Media E Market landscape Beauty industry India’s digital potential & the ambition for beauty brands Makeup Haircare Skincare Personal wash India is changing, driven by its population’s unabashed adoption of digital technology. In order to understand what the Indian beauty shopper wants, needs and expects from the industry - Google, WPP & Kantar hav comprehensive research leveraging Google trends, online content viewership India o?ers the 2nd highest 2 internet user base globally with signi?cant room for growth. Digital in?uence has caused a sea-change in 1 the INR 73k crore Beauty & Personal care industry, across Skincare, Personal Wash, 3 Haircare and Makeup categories. Online sales data, syndicated data fro