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The Continued Rise
of the In-House Agency:
2023 Edition
MAY 2023
TABLE OF CONTENTS
BACKGROUND AND METHODOLOGY................4
EXECUTIVE SUMMARY....................6
CONCLUSIONS ................8
DETAILED FINDINGS..............10
In-House Agency Penetration Is at an All-Time High........... 10
Many In-House Agencies Are New.......... 11
In-House Agencies Provide Multiple Bene?ts .............. 12
Cost Ef?ciencies Are Primary Bene?t............ 13
Satisfaction with In-House Agencies Is High ........ 14
Workloads Cont。。。以下略