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Martech Trends
Content Matters 2023
Martech Trends
Report
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I N T R O D U C T I O N
Section I:
AI isn’t coming. It’s here.
What AI looks like for tech stacks
Expectations and hopes
Revenue and investment
Measurement and testing
Revenue expectations
Analytics tools34
Content matters,
Marketing Technology: AI
and the right tools have
never been more important5 Section II:
Orgs and People6 8
In 2022, our Content Matters Martech Trends Report revealed just how central marketing
technology was to the discipline across industries and organization types. We found the very
act of content creation was bound up in marketing technology: 89% of orgs in our survey
integrated martech tools directly with their content management system (CMS). There was a
hunger for great solutions and seamless tools integration.
Section III:
Tools and Usage10 11
Pain points with analytics tools and processes
Marketing automation12 1315 1617 1819 20
Now, in 2023, our ?ndings show that organizations have leaned even more fully into the
trends that emerged in 2022, with big impacts on content investment and expectations.
Nowhere is that more evident than with arti?cial intelligence. We a。。。以下略