A房地产开发企业融资风险管理优化研究
摘 要
我国地产欧亿·体育（中国）有限公司至今已发展四十多年，发展红利逐渐消失，已经不属高回报领域，甚
至由于其投资周期较长，正逐步变成高风险领域。2016年 12月，中央经济工作会议提
出“要坚持房子是用来住的，不是用来炒的”市场理念。同年底，习近平总书记在中央
财经领导小组第十四次会议上进一步强调“要准确把握住房的居住性质”。从 2017年
开始，国家增强了对流入地产欧亿·体育（中国）有限公司资金的管控力度，各个地区也相继出台房屋限购政策，
地产市场热度骤降。众所周知，地产欧亿·体育（中国）有限公司是资金密集型欧亿·体育（中国）有限公司，房企的生存和发展需要大
量资金，但目前地产企业普遍存在资金短缺难题，企业经营发展的力量主要源自自身融
资能力和稳定的资金来源，所以，在目前经营环境下，地产公司管理者需要通过科学的
管理办法进行融资管理，把控公司融资风险，合理配置融资结构，保障现金流稳定，降
低企业融资风险发生的可能，让企业实现可持续发展。
本文以 A房地产开发企业为研究对象，以融资风险管理理论、企业融资理论以及资
本结构理论为基础，运用实例分析法、文献分析法、统计分析法等分析方法，系统分析
该企业的融资风险问题以及融资风险管理现状，诊断出其融资风险管理中存在的问题：
融资周转风险加大、融资偿还时间存在风险隐患、融资风险评估不准确、融资风险内部
监督效果差、员工风险意识淡薄。之后对融资风险管理问题产生的原因进行分析，发现
问题产生的原因有：融资能力下降、融资策略顶层设计不健全、融资风险评估体系不健
全、融资风险内部管理制度不完善、融资专业人才培养不足。最后针对性提出风险管理
优化建议：提高企业融资能力、完善融资策略顶层设计、健全融资风险评估系统、完善
融资风险内部管理制度、加强风险人才队伍建设，最终让企业达到降低融资风险、提高
融资效率的目的。
关键词：房地产开发企业；融资风险；融资结构优化；风险管理
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摘要
Abstract
Chinese real estate industry has been developing for more than 40 years, and the
development dividend has gradually disappeared. It is not a high return field, and even
because of its long investment cycle, it is gradually becoming a high-risk field. In December
2016, the Central Economic Work Conference put forward the market concept of "insisting
that houses are used for living, not for speculation". Since 2017, the state has strengthened the
control of funds flowing into the real estate industry, and various regions have also introduced
housing purchase restriction policies, resulting in a sharp drop in the real estate market. As we
all know, the real estate industry is a capital intensive industry, and the survival and
development of real estate enterprises need a lot of funds. However, at present, real estate
enterprises generally face the problem of capital shortage. The strength of enterprise operation
and development mainly comes from its own financing ability and stable sources of funds.
Therefore, in the current business environment, the managers of real estate companies need to
conductfinancing managementthroughscientific managementmethods, controlthe
company's financing risks, and reasonably allocate the financing structure, Ensure the stability
of cash flow, reduce the possibility of corporate financing risks, and enable enterprises to
achieve sustainable development.
Taking A real estate development enterprise as the research object, based on the basis of
financing risk management theory, enterprise financing theory and capital structure theory,
using case analysis, literature analysis, statistical analysis and other analysismethods,
systematically analyze the financing risk problems and financing risk management status of
the enterprise, and diagnose the problems in its financing risk management: increased
financing turnover risk, potential risks in financing repayment time, inaccurate financing risk
assessment Poor internal supervision effect on financing risk and weak risk awareness of
employees. After analyzing the causes of the financing risk management problems, we found
that the causes of the problems were: the decline of financing capacity, the imperfect top-level
design of financing strategies, the imperfect financing risk assessment system, the imperfect
internal management system of financing risks, and the insufficient training of financing
professionals. Finally, it puts forward targeted suggestions for risk management optimization:
improve the financing ability of enterprises, improve the top-level design of financing
strategies, improve the financing risk assessment system, improve the internal management
system of financing risks, and strengthen the construction of risk talents, so that enterprises
can ultimately achieve thegoal of reducing financing risksand improving financing
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A房地产开发企业融资风险管理优化研究
efficiency.
Key Words: real estate developer; financing risk; optimization of financing structuer;
risk management
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