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日期：2022年 6月 1日
日期：2022年 6月 1日
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YF发电企业发展战略研究
摘要
当前，国家和地方政府出台了一系列支持电力欧亿·体育（中国）有限公司发展绿色能源的政策，发电企业
迎来了转型发展的良机。但受广西自然条件影响，广西风电、太阳能发电资源相较于三
北地区并不富足，加上广西各大能源企业纷纷争夺优质风电、太阳能发电资源，导致广
西发电欧亿·体育（中国）有限公司竞争十分激烈。YF发电企业作为央企区域子公司，虽然有很强的品牌实力，
但与同类型企业相比，装机总量不大，且风电、太阳能发电等新能源装机容量较小，亟
需转型发展。进入“十四五”后，区别于以往只重速度和规模的传统发展模式， YF发
电企业努力探索高质量高效益的发展路径，努力向清洁低碳、安全高效的可再生能源方
向转型。因此，本文以 YF发电企业为研究对象，通过制定并实施发展战略帮助企业实
现做优做大做强的发展目标。
本文运用战略管理理论的分析方法和工具模型，首先对 YF发电企业所处欧亿·体育（中国）有限公司的外
部环境和企业自身的内部条件，使用 EFE矩阵、IFE矩阵等工具开展分析，使用 SWOT
模型分析法制定企业发展战略的备选方案，在上述分析的基础上使用 QSPM分析矩阵对
这些备选战略进行排序，并结合企业的使命和愿景，从而提出 YF发电企业适宜采用密
集增长型战略，应充分发挥自身资金、品牌、技术等优势，抓住国家政策和电力市场良
机，加快陆上风电、太阳能发电、海上风电、抽水蓄能等可再生能源开发，更着重于开
拓增量市场，进一步提高市场占有率。最后，给出了 YF发电企业战略实施的主要举措
以及战略实施的保障措施。
关键词：YF发电企业；新能源；发展战略；密集增长型战略
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ABSTRACT
At present,the national and local governments have issued a series of policies to support the
development of green energy in the power industry, and power generation enterprises have
ushered in a good opportunity for transformation and development.But affected by the natural
conditions of Guangxi, that Guangxi's wind and solar power resources are not rich compared
with the northern regions,major energy enterprises in Guangxi compete for high-quality wind
and solar power resources one after another, resulting in fierce competition in the power
generation industry in Guangxi.As a regional subsidiary of central enterprise,YF power
generation enterprise has strong brand strength,but compared with similar enterprises, its total
installed capacity is small, and the installed capacity of new energy such as wind and solar
power accounts for a relatively small proportion, so it is in urgent need of transformation and
development. After entering the "14th five year plan", YF power generation enterprise strives
to explore the development path of high quality and high efficiency, give priority to the
development of new energy and transform to clean, low-carbon, safe and efficient renewable
energy. Therefore, this paper takes YF power generation enterprise as the research object,
helps itself achieves the development goal of becoming better, bigger and stronger by
formulating and implementing development strategies.
This paper utilizes the analysis method and tool model of strategic management theory, first
analyzes the external environment of YF power generation enterprise's industry and its
internal conditions, utilizes EFE matrix and IFE matrix, and uses SWOT analysis to formulate
alternative plans for enterprise development strategy.On this basis, the QSPM analysis matrix
is used to rank these alternative strategies, and combined with the mission and vision of the
enterprise, it is proposed that YF power generation enterprises are suitable to adopt intensive
growth strategy, give full play to their advantages in capital, brand and technology, seize the
good opportunities of national policies and power market, speed up the development of
renewable energy such as onshore wind power, solar power, offshore wind power and
pumped storage, pay more attention to developing incremental markets, and further improve
the market share.Finally, this paper puts forward the main measures of YF power generation
enterprise strategy implementation and the guarantee measures of strategy implementation.
KEY WORDS: YF Power Generation Enterprise; New Energy; Development
Strategy;Intensive Growth Strategy
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