G公司供应链服务业务模式转型升级案例研究
摘
要
随着全球经济的快速腾飞，实体经济相配套供应链的服务能力以及资源利用整合能
力的不断改进，我国供应链服务企业发展模式经历了多次转型蜕变，即从提供第三方物
流活动的部分参与生产活动，到运用供应链服务理念推动物流、报关等非核心业务外包，
再到基于专业化分工的全球供应链资源协同整合。在宏观经济高质量发展、供应链欧亿·体育（中国）有限公司
发展方式转变、用户需求更加多样化、数字孪生技术革新应用、新型实体企业一体化能
力趋向成熟等多重因素共同作用下，供应链服务模式开始进入以大数据驱动的更高级阶
段，孕育出一种打造数字智能核心竞争力，具备全链条综合服务功能，提供全面定制化
的整体解决方案，基于供应链管理系统的新型供应链服务模式 -供应链一体化。相信不
久将来，供应链一体化将主导欧亿·体育（中国）有限公司发展趋势，伴随我国进入新的发展阶段，强大的供应
链是打通国内循环、连接和参与国际循环的支撑和重要保证。中国企业如何打造高质量
供应链突出重围？中国供应链服务欧亿·体育（中国）有限公司如何通过业务模式转型和升级破局实现高质量
发展？这些都值得我们去深入探究。
本文基于G供应链服务公司创始人团队从创业初期到公司发展转型的5年间
重要节点面临的机遇与挑战，围绕着该过程中，企业面临的各个阶段问题进行抉
择时的决策，其中包括伙伴选择、平台构建、服务市场分析、业务转型升级与创
新。描述了 G供应链服务公司创业动机的由来，发展初期核心合作企业的确定、
地方补贴政策落实、团队搭建、系统平台建设的艰难困境，以及在国资进入公司
股权后带来的发展契机，最后公司战略回归到可持续发展问题面临的单一核心客
户的困局，实施多平台、多主体、多客户协同发展，经营现状不断转变，目前已
在欧亿·体育（中国）有限公司内初具规模，逐渐攀升第一梯队。通过对 G供应链服务公司的发展历程的
研究，能够逐步向供应链一体化服务模式转型目标靠近所面临的挑战有更清楚的
认知，也同样能够为其他供应链管理公司发展困境提供一些启示。
案例分析部分主要分析了供应链、供应链管理相关概念，详细分析供应链服
务欧亿·体育（中国）有限公司的发展模式变革现状，根据供应链服务欧亿·体育（中国）有限公司的特征开展了PEST数据分析，
利用波特五力模式数据分析工具，对G供应链服务公司进行外部宏观环境与欧亿·体育（中国）有限公司
环境、同时有效剖析公司内在环境，正确认识公司在发展过程中存在的机会，确
定优势与劣势。借助SWOT工具，确定了战略选择的匹配度。基于G供应链服
务公司发展的脉络，分析并解释取得成绩的各个要素。最后通过对创始人的访谈
内容的提炼，提出供应链业务模式转型升级的建议。
关键词：供应链管理；供应链一体化；业务模式转型升级
I
Abstract
Abstract
With the rapid development of the global economy and the continuous improvement of
the service capacity of the supply chain supporting the real economy and the ability of
resource utilization and integration, the development model of China's supply chain service
enterprises has experienced many transformations,that is, from providing part of the
third-party logistics activities to participating in production activities, to using the concept of
supply chain services to promote the outsourcing of non core businesses such as logistics and
customs declaration, Then to the collaborative integration of global supply chain resources
based on professional division of labor. Under the joint action of multiple factors, such as
high-qualitymacroeconomicdevelopment,transformationofsupplychainindustry
development mode, more diversified user demand, innovation and application of digital twin
technology, and the maturity of new entity enterprise integration ability, the supply chain
service mode began to enter a higher stage driven by big data, giving birth to a way to build
the core competitiveness of digital intelligence and have the comprehensive service function
of the whole chain, Provide a comprehensive customized overall solution and a new supply
chain service mode based on supply chain management system - supply chain integration. I
believe that in the near future, supply chain integration will dominate the development trend
of the industry. With China entering a new stage of development, a strong supply chain is the
support and important guarantee to open up the domestic cycle, connect and participate in the
international cycle. How can Chinese enterprises build a high-quality supply chain and stand
out from the siege? How can China's supply chain service industry achieve high-quality
development through business model transformation and upgrading? These are worthy of our
in-depth exploration.
Based on the opportunities and challenges faced by the founder team of G supply chain
service company inthe five yearsfrom the initial stageof entrepreneurship tothe
development and transformation of the company, this thesis makes decisions around the
problems faced by the enterprise in each stage of the process, including partner selection,
platform construction, servicemarket analysis, business transformation,upgrading and
innovation. It describes the origin of G supply chain service company's entrepreneurial
motivation, thedeterminationof corecooperative enterprisesin theearly stageof
development, the implementation of local subsidy policies, the difficulties of team building
and system platform construction, as well as the development opportunities brought by the
II
G公司供应链服务业务模式转型升级案例研究
entry of state-owned assets into the company's equity. Finally, the company's strategy returns
to the dilemma of single core customer faced by the problem of sustainable development and
implements the coordinateddevelopment of multiple platforms,multiple subjects and
multiple customers, The operation status is constantly changing. At present, it has begun to
take shape in the industry and gradually climbed to the first echelon. Through the research on
the development process of G supply chain service company, we can gradually approach the
transformation goal of supply chain integrated service mode, have a clearer understanding of
the challenges faced, and also provide some enlightenment for the development difficulties of
other supply chain management companies.
The case analysis part mainly analyzes the relevant concepts of supply chain and supply
chain management, analyzes in detail the current situation of the development mode reform of
the supply chain service industry, carries out pest data analysis according to the characteristics
of the supply chain service industry, uses the Porter five forces model data analysis tool to
analyze the external macro environment and industry environment of G supply chain service
company, effectively analyze theinternal environment of the company,and correctly
understand the opportunities existing in the development process of the company, Identify
strengths and weaknesses. With the help of SWOT tool, the matching degree of strategic
choice is determined. Based on the development context of G supply chain service company,
analyze and explain various elements of achievements. Finally, by refining the interview
content of the founders, this thesis puts forward some suggestions on the transformation and
upgrading of the supply chain business model.
Key Words: Supply chain management; Supply chain integration; Business model
transformation and upgrading
III