硕士学位论文
论文中文题目：组合创业与家族企业代际传承——基于谢氏家族的案
例研究
论文英文题名： PortfolioEntrepreneurshipandFamilyBusiness
intergenerational inheritance: Based on the case study of
The Xie family
指导教师：梁强
申请人：周婷
论文答辩委员会成员
主席：赵佩华
委员：陈屏国
宋丽红
教授
教授
（任职单位汕头大学商学院 )
（任职单位汕头大学商学院 )
副教授（任职单位汕头大学商学院 )
副教授（任职单位汕头大学商学院 )
邓文硕
邹宗保
副教授（任职单位汕头大学商学院 )
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摘要
改革开放至今四十周年，中国大陆的私营企业如雨后春笋般涌现并蓬勃发展，
而其中大部分是家族企业。经历了从公私合营到社会主义市场经济转型、再到政府
鼓励支持非公有制经济的发展这四十周年的历程，大部分家族企业初代创业者将逐
步退出商场，这意味着家族企业步入家业传承的关键生命周期，而代际传承问题则
一直是家族企业研究领域的前沿研究热点之一，早期研究主要聚焦于单一经营单元
的家族企业的传承问题，未探讨通过多经营单元的组合创业以实现代际传承的模式
的优劣，但反观现实实践，本土家族企业组合创业的现象日益渐增，然而，家族如
何通过组合创业实现代际传承的具体机制尚不明确。导致家族企业做出组合创业的
动因有哪些？组合创业如何推动家族企业代际传承目标的实现？组合创业何以作为
跨代传承的方式，赋能家族企业持续竞争的高效运作模式？以上种种皆有待进一步
的研究与讨论。
本研究以潮汕家族企业——谢氏家族为案例研究对象，探讨家族三代人选择组
合创业作为传承方式的动因，以及该家族企业通过组合创业实现代际传承的过程机
制这两个主题。通过纵向单案例研究方法、文献分析法、实地观察法、访谈法等收
集有关案例的全面详实的数据。采用访谈法对家族三代人、公司经理人和员工、家
族亲友进行访谈，详细了解案例中的每个家族关系对创业和传承的影响。此外，通
过观察法参与到案例本身，结合多代人的观察分析创业动作背后的真实原因。最后，
通过扎根理论对质性数据进行编码分析和理论扩展。
基于对该案例的质性研究发现：分散经营风险和最大限度地进行客户经营催生
了组合创业行为决策；而家庭教育、家庭制度、社会环境三个方面则推进了家族企
业对创业机会的识别；企业资源统筹与代际资源异质性互补使得家族企业组合创业
资源的优势能够充分地发挥。组合创业的动机、创业机会的识别和创业资源、企业
文化的优势四方面因素层层递进，促进了家族企业的代际传承。基于以上，本研究
构建了家族企业通过组合创业实现代际传承的理论模型。目前大多研究结果表明，
在瞬息万变现代社会，组合创业是家族企业实现代际传承的可行方式之一。本研究
揭示了家族企业从进入欧亿·体育（中国）有限公司到为适应市场环境，通过组合创业分散经营风险，不断
调整创业方向，适应社会需求，实现代际传承的演变过程，丰富了通过组合创业实
现代际传承的理论成果，同时也反映出家族企业的独特的精神特质，对探索构建家
族企业不同的成长路径有着积极的意义、对类似情境的家族企业的代际传承有一定
的参考价值，研究结果具有理论和现实双重价值。
关键词：家族企业；组合创业；代际传承。
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Abstract
On the fortieth anniversary of reform and opening up, private enterprises in Chinese
mainland have sprung up and flourished, most of which are family-owned enterprises.
After the 40th anniversary of the transformationfrom public-privatepartnership to the
transformationofthesocialistmarketeconomy,andthentothegovernment's
encouragement and support for the developmentof the non-public ownershipeconomy,
most of the first generation of family business entrepreneurs will gradually withdraw from
the mall, which means that family enterprises have entered the key life cycle of family
business inheritance, and the issue of intergenerationalinheritance has always been one of
the key points in the field of family business research,and the early research mainly
focused on the inheritance of family enterprises in a single operating unit. The advantages
and disadvantagesof the model of achievingintergenerationalinheritance through the
combination of multiple business units are not explored, but in view of the actual practice,
the phenomenon of combined entrepreneurship of local family enterprises is increasing
daybyday,however,thespecific mechanismofhowfamiliescanachieve
intergenerational inheritance through combined entrepreneurshipis still unclear. What are
the motivations for family businessesto start a portfolio business? How can portfolio
entrepreneurshippromote the realization of the goal of intergenerationalinheritance of
family businesses? How can portfolio entrepreneurshipbe used as a cross-generational
way to empower family businesses to continue to compete efficiently? All of the above
needs to be further studied and discussed.
This study takes the Chaoshan family business,the Xie family, as the case study
object, and exploresthe two themesof the three generationsof the family choosing
combined entrepreneurshipas the driving force of the inheritance method, and the process
mechanismof the familyenterpriseto achieveintergenerationalinheritancethrough
combinedentrepreneurshipprehensiveand detaileddataon relevantcasesare
collected through longitudinal single case study methods, literature analysis methods, field
observationmethods,interviewmethods,etc. Interviewswereconductedwith three
generations of the family, company managers and employees, family relatives and friends,
and the impact of each family relationshipon entrepreneurshipand inheritance in detail.
In addition, through the observation method to participate in the case itself, combined with
multi-generationalobservationto analyzethe real reasonsbehind theentrepreneurial
action. Finally,qualitative datais encoded and theoreticallyextendedthrough rooted
theory.
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