GLOBAL
HAPPINESS 2023
Life Satisfaction Across the World
A 32-country Global Advisor survey
March 2023
1(c) Ipsos | Global Happiness 2023 | March 2023 | PublicSummary findings
Happiness rebounds Relationships andSatisfaction varies Key drivers of Many lack supportPessimism prevails
in Latin America, knowledge are what with economic happinesssystem about the future of
drops in many people are most developmentrelationships
Western countries satisfied with
o Higher on average ino Satisfaction levels are o High-income country o Happy people are most o Globally, only 72% o Twice as many say it
Global South than in highest with citizens tend to be more likely to feel useful, in have friends or will get more difficult
high-income countriesrelationships — satisfied with their control of their life,relatives they could rely than easier for singles
o Top 5: China, Saudi children, spouse,safety, materialvalued, and satisfiedto help them to find a romantic
Arabia, Netherlands, relatives, friends, co-possessions, living with their mental and o Significantly fewer inpartner, for couples to
India, Brazil workers, and nature — conditions, and jobs material well-being Japan, Brazil, and maintain a happy
and with education and o Middle-income countryo Happiness drivers varySouth Korea, andrelationship, and for
o Higher among married,information people to have close
more affluent, better citizens are generallylittle by gender, except generally among lower-
o Lowest with country’s more satisfied with their for marital relationships income earners friendships they can
educated count on
situation, own finances, faith/spiritual life, and mental health o Four in 10 report
o No difference byromantic/sex life, andphysical wellbeing, (more important too Pessimism is most
gender having recently
physical activitylooks, relatives, sensewomen’s happiness) experienced a pronounced among
of control and purpose,and one’s own financial distressing event withBoomers and GenXers,
and feeling appreciatedsituationhigher proportions the less educated and
(more important to among Gen Zers and affluent, unmarried
men;s happiness)Millennials, those with a adults – and more
o Happiness levels are lower income andgenerally in high-
strongly correlated with womenincome countries
consumer confidence
2 (c) Ipsos | Global Happiness 2023 | March 2023 | Public 1
Level of
happiness
by country
3(c) Ipsos | Global Happiness 2023 | March 2023 | PublicHappiness across the world
% Happy (very/rather)
DE67%
NL85%SE74%
GB70%
PL 58%
CA74% BE68%
FR74%HU50% KR57%
ES69% TR61%
US76%JP 60%
PT79% IT 68% CN91%
MX81%
SA86%
AE81% MY68%
IN 84%
CO80% TH71%
BR83%
PE72% SG71%
ID 79%
AU80%
ZA 77%
CL 79%
AR74%
Base: 22,508 online adults under the age of 75 across 32 countries, interviewed Dec. 22, 2022 –Jan.6, 2023
The samples in Brazil, Chile, China, Colombia, India, Indonesia, Malaysia, Mexico, Peru, Saudi Arabia, Singapore, South Africa, Thailand, Turkey, and the UAE are more urban, more educated, and/or more affluent than the general population..
4 (c) Ipsos | Global Happiness 2023 | March 2023 | PublicAverage: 73%
China91%
China91% Male 73%
Happiness by Saudi Arabia 86%
Netherlands 85%Female 74%
India
India 84%
country andBrazil
Brazil83%
UAE81%
UAE81% Gen Z 73%
Mexico81%
demographics Mexico81%
Colombia80% Millennial75%
Colombia80%
Australia 80%
Australia 80% Gen X71%
Chile 79%
Chile 79%
Portugal 79% Boomer 75%
Portugal
Indonesia 79%
Indonesia
South Africa 77%79%
South Africa 77%
United States 76%Married 79%
United FranceStates 74%76%
ArgentinaFrance 74% Other68%
Q. Taking all things together,ArgentinaSweden74%74%
would you say you are: very SwedenCanada 74%
CanadaPeru 72%74%Lower income 64%
happy, rather happy, not very ThailandPeru 71%72%
Middle income 74%
happy, not happy at all?SingaporeThailand 71%71%
GreatSingapore Britain70%71%Upper income 78%
Great BritainSpain 69%70%
MalaysiaSpain68%69%
MalaysiaItaly68% Lower education68%
BelgiumItaly68%68%
Medium education
GermanyBelgium 67%68% 72%
Turkey61%
Germany 67% Higher education 77%
Japan
Turkey60%61%
Poland
Japan 58%60%
South Korea 57%
Poland 58% Employed
Hungary 50%75%
South Korea 57%
Hungary 50% Non-employed70%
Base: 22,508 online adults under the age of 75 across 32 countries, interviewed Dec. 22, 2022 – Jan.6, 2023.
The “Global Country Average” reflects the average result for all the countries and markets where the survey was conducted. It has not been adjusted to the population size of each country or market and is not intended to suggest a total result.
The samples in Brazil, Chile, China, Colombia, India, Indonesia, Malaysia, Mexico, Peru, Saudi Arabia, Singapore, South Africa, Thailand, Turkey, and the UAE are more urban, more educated, and/or more affluent than the general population.
5(c) Ipsos | Global Happiness 2023 | March 2023 | Public