BROADCAST TRANSFORMATION REPORT
The State of Technology Adoption
in the Broadcast Industry
haivisionTABLE OF CONTENTSINTRODUCTION
BROADCAST
TRANSFORMATION
REPORT
e’re thrilled to share the results of our fourth annual Broadcast
WTransformation Report. Every year, we connect with hundreds
of broadcast professionals around the globe to learn about current
and future trends, challenges, and opportunities within the broadcast
Marcus Schioler
industry. In this report, you’ll find self-reported survey data related to
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workflows, tactics, next-generation technologies, and more. HAIVISION
P.2 KEY BROADCAST TRANSFORMATION TRENDS Digital transformation is driving exciting innovation across media and
entertainment workflows but as broadcasters adopt new technologies,
growing pains and challenges are inevitable. Improving broadcast
P.3 LIVE VIDEO CONTRIBUTION quality, transitioning to IP-based workflows, and reducing latency, all
while working with limited budgets pose the biggest challenges for the
broadcast professionals we surveyed. However, despite these obstacles,
P.6 5G TRANSFORMATION we still see respondents are planning to forge ahead with plans to
introduce the latest video technology to produce engaging live events
that wow their audiences. More on this in the following pages.
P.7 CLOUD TRANSFORMATION
Of course, we owe a big thank you to those who participated! Without
the hundreds of broadcast professionals that took the time to answer
P.8 IP INFRASTRUCTURE TRANSFORMATIONthis survey, we wouldn’t have these industry insights to share with you.
P.9 CLOUD/IP TRANSFORMATION
P.10 SUSTAINABILITY TRANSFORMATION
P.11 METHODOLOGY & DEMOGRAPHICS
P.12 CONCLUSION KEY BROADCAST
TRANSFORMATION TRENDS
BROADCAST
TRANSFORMATION
REPORT
CLOUD-BASED WORKFLOWS
of broadcasters use at least some
84% cloud-based technology in their
workflows with 60% relying on cloud for less than
a quarter of their workflows, indicating that
on-premise operations remain critical to live video.
LIVE VIDEO CONTRIBUTION
of respondents use SRT for live
68% video transport as the internet leads
in popularity in its use for video contribution.
IP INFRASTRUCTURE
of respondents indicate that
51% transitioning to IP is among their
organization’s top technology priorities for
the next 12 months, and over half of those
surveyed already use IP infrastructure.
5G ADOPTION
of broadcasters surveyed
73% indicated that they already use
or plan to use 5G for broadcast contribution
in the next two years.SUSTAINABILITY
of the broadcast professionals surveyed
45% work for organizations that are actively
working on developing sustainability strategies or
already have sustainability plans in place.
2 LIVE VIDEO CONTRIBUTION
BROADCAST
TRANSFORMATION
REPORT
Contribution constitutes a majority of the insights we gathered from the survey. How do you transport live video for contribution?
Many of the fascinating insights we’ve seen cover how respondents approach live
video contribution, including which codecs, networks, and protocols they use.
Of the broadcast professionals surveyed, 75% of respondents leverage hardware
Internet 86%
video encoders for broadcast contribution, with 58% of respondents using
3G/4G/LTE 51%
software video encoding and 53% using video transmitters within their contribution
workflows.Fiber 50%
Satellite 39%
Cloud 27%
5G 24%
Microwave 15%
What solutions do you use for broadcast contribution? MPLS 13%
Other 2%
Hardware video encoding 75%
Software video encoding 58%
Video transmitters (ie bonded cellular) 53%
Video conferencing (ie Zoom, Teams etc) 44%
Mobile applications 33%
Other 2%
Live video transport over the
internet grew from 79% in
2022 to 86% in 2023
3 LIVE VIDEO CONTRIBUTION
BROADCAST
TRANSFORMATION
REPORT
In terms of streaming codecs, AVC/H.264 leads the pack with 81% using the Year-Over-Year Codec Usage: H.264, HEVC, and MPEG2
streaming codec, followed by 63% leveraging HEVC/H.265 for live video
contribution. Looking at year-over-year data from the four years of survey resutls,
broadcasters use of the HEVC codec has increased.
89%
85%
82%81%
H.264
Which streaming codecs do you currently use for live video? 63%
59%HEVC
49% 49%
AVC/H.264 81%
HEVC/H.265 63% 48% 48%
36%
MPEG-2 32% 32%
JPEG-2000 17% MPEG2
JPEG-XS 9%
AV15%
VP9 4% 2020 2021 2022 2023
Other 2%
63%
of those surveyed use the HEVC
codec for their live video encoding
compared to 48% in 20204