摘要
信息化战略是企业的重要战略之一，它和人力资源战略、财务战略、产品运营战略等是
同等重要，这些战略都在企业的发展扮演着重要的角色。由于全球经济格局的变化，外资企
业也遇到了前所未有的挑战，消费者对产品的需求越来越严格，家电欧亿·体育（中国）有限公司竞争者的增多，B公
司在当前状况下制定了新的战略目标，提高产品的创新性、质量及研发速度成为关键点，传
统的试验平台管理的缺点与不足也显现了出来。如何适应家电欧亿·体育（中国）有限公司的快速发展，日益增多的
组合测试，创新型技术的验证，提高试验平台管理效率以及资源共享率已经成为 B公司急需
解决的问题。
本文以 B公司家电试验平台为研究对象，通过对 B公司家电的直接竞争对手、潜在竞争
对手、产品定位及目标客户需求分析，找到当前试验平台的弊端，为 B公司试验平台制定信
息化战略，从而为试验平台信息化战略设计一套合适的信息化系统—— VMP即 Verification
Management Platform。通过 VMP的实施建立一个检测过程透明的、资源共享的、多元化的、
智能的、高效安全的、信息对称的试验管理模式，为企业实现战略发展目标提供强有力的支
持。实现合同评审、测试跟踪、设备管理、数据分析等全方位信息化，达到缩短研发时间、
提高实验室利用率、优化管理流程、共享试验资源、提高工作效率、提升服务质量、提高企
业的核心竞争力，推动 B公司产品研发实现跨越式发展，最终实现企业的战略目标。
关键词：企业战略信息化战略资源共享
I

Abstract
Informatization strategy is one of the important strategies of an enterprise. It is as important as human resource
strategy, financial strategy, product operation strategy, etc. These strategies all play an important role in the development
of an enterprise. Due to changes of global economic, foreign-funded enterprises have also encountered unprecedented
challenges. Consumers’ demand for products has become more and more stringent, and the number of competitors in the
home appliance industry has increased. Under the current conditions, Company B has defined new strategic goals.
Innovation, quality and speed of research and development have become key points. The weakness of traditional test
platform management has been emerged. How to adapt to the rapid development of the home appliance industry,
Increasing number of combined tests, verification of innovative technologies, improvement of test platform management
efficiency and resource sharing rate have become issues that needs to solve.
This article due to the home appliance test platform of Company B as the research object, through the analysis of the
competitive environment, product positioning and target customer requirements of company B, fine the shortcomings of
the current test platform, define an informatization strategy for the test platform of Company B and design the VMP system.
Establish a test management model that is transparent, resource-sharing, diversified, intelligent, efficient and safe, and
information symmetrical thought VMP, to provide support for enterprises to achieve strategic development goals. Achieve
comprehensive information in the review , tracking, equipment management, data analysis, so as to shorten the RD time,
improve laboratory utilization, optimize management procedures, share test resources, improve efficiency, improve service
quality and the core competitiveness of the enterprise , achieve the company's strategic goals.
Key words: Enterprise strategy Informationization strategy Resource sharing
II

目录
第一章绪论 ............................................................................................................................................................. 5
研究背景与意义 ........................................................................................................................................ 5
1.1.1研究背景 ......................................................................................................................................... 5
1.1.2研究意义 ......................................................................................................................................... 6
国内外现状 ................................................................................................................................................ 7
1.2.1国外现状 ......................................................................................................................................... 7
1.2.2国内现状 ......................................................................................................................................... 8
第二章理论概述 ................................................................................................................................................... 10
信息与信息管理 ...................................................................................................................................... 10
2.1.1信息与信息管理的概念 ............................................................................................................... 10
2.1.2信息管理的要求 ........................................................................................................................... 10
2.1.3信息管理的意义 ............................................................................................................................ 11
2.1.4信息管理与信息系统 .................................................................................................................... 11
2.1.5企业战略 ........................................................................................................................................ 11
信息化理论概述 ...................................................................................................................................... 12
2.2.1企业信息化战略理论 ................................................................................................................... 12
2.2.2信息化发展阶段理论 ................................................................................................................... 12
战略分析方法 .......................................................................................................................................... 14
2.3.1 SWOT分析法............................................................................................................................... 14
2.3.2波特五力模型 ............................................................................................................................... 15
第三章 B公司环境分析........................................................................................................................................ 16
B公司的背景............................................................................................................................................ 16
3.1.1发展概况 ....................................................................................................................................... 16
3.1.2 B公司的愿景................................................................................................................................. 16
3.1.3 B公司的战略目标......................................................................................................................... 16
3.1.4 B公司的战略目标的分析............................................................................................................. 17
家电欧亿·体育（中国）有限公司环境与竞争结构分析 .............................................................................................................. 17
3.2.1欧亿·体育（中国）有限公司的基本概况 ........................................................................................................................... 18
3.2.2欧亿·体育（中国）有限公司市场结构分析 ....................................................................................................................... 18
3.2.3欧亿·体育（中国）有限公司竞争结构分析 ....................................................................................................................... 19
3.2.4产品定位分析 .......................