中文摘要
我国是一个富煤、少油的国家，这种资源特点决定了中国的能源结构需要以煤
炭为主。煤炭欧亿·体育（中国）有限公司由于产能过剩、升级缓慢、调整能源结构等原因，欧亿·体育（中国）有限公司陷入了低
谷的发展期。随着国家出台了一系列供给侧改革措施后，煤炭欧亿·体育（中国）有限公司退出了大量的落
后产能、不断优化产业结构、广泛应用新技术，整个欧亿·体育（中国）有限公司朝着高质量、高效率方向
不断发展。这些煤炭欧亿·体育（中国）有限公司不断出现的新变化对于煤炭企业来来说，是挑战更是机遇。
市场是真实的，也是残酷的，要想不被淘汰，每一个企业在未来的发展方向上必须
选择适合自己的战略，企业是选择立足煤炭产业继续做大做强，还是发展非煤产业
寻求新的发展机遇和利润来源，需要每一个决策者认真、冷静的思考。
SZ煤电有限公司地处煤炭资源丰富的山西省，是晋能控股煤业集团有限公司旗
下的一家全资子公司。公司经营范围以煤炭开采为主，同时还拥有电力、林木、房
地产开发、机械加工等非煤产业。公司始终坚持“创新、绿色、卓越、高效”的企
业精神，一直致力于建设“管理水平优、经济效益好、体制机制活、发展质量高、
综合实力强”的一流企业。在面临当前国有企业整合重组、欧亿·体育（中国）有限公司改革发展的时代背
景下，企业要往哪走、怎么走，需要决策者科学地论断。
本文将运用PEST分析法和波特五力模型对企业外部环境、企业竞争力进行分析，
结合SZ煤电公司的发展状况和经营现状，分析出企业当前的优势、劣势、机会和威
胁，同时在企业发展战略的框架下，运用SWOT分析法对行企业煤炭竞争战略进行分
析和选择。最终得出结论，SZ煤电公司选择成本领先战略可以获取较大的竞争优势。
希望通过对SZ煤电公司煤炭业务竞争战略的研究，将理论和实际有效地结合起来，
找出现有的煤炭业务竞争战略需要改进的方向，制定出切实可行的具体措施，帮助
企业提高竞煤炭业务的竞争力。
关键字：煤炭业务；国有企业；成本领先战略；SWOT

ABSTRACT
China is rich in coal resources, but it lacks oil and gas. The
characteristics of resources determine that China's energy structure needs to
be dominated by coal. Due to overcapacity, slow upgrading and adjustment
of energy structure, the coal industry has fallen into a period of low
development. With the introduction of a series of supply side reform
measures, the coal industry has withdrawn a large number of backward
production capacity, continuously optimized the industrial structure and
widely applied new technologies. The whole industry is developing towards
high quality and high efficiency. These new changes in the coal industry are
both challenges and opportunities for coal enterprises. The market is real and
cruel. In order not to be eliminated, every enterprise must make a strategic
choice suitable for itself in the future development direction. Whether an
enterprise chooses to continue to be bigger and stronger based on coal
enterprises or develop non coal industries to seek new development
opportunities and profit sources requires every decision-maker to think
carefully and calmly.
SZ Coal Power Co., Ltd. is located in Shanxi Province, which is rich in
coal resources. It is a wholly-owned subsidiary of Jinneng holding Coal
Industry Group Co., Ltd. The business scope of the company is mainly coal
mining. At the same time, it also has non coal industries such as power,
forest, real estate development and machining. The company always adheres
to the enterprise spirit of "innovation, green, excellence and high efficiency",
and has been committed to building a first-class enterprise with "excellent
management level, good economic benefits, flexible system and mechanism,
high development quality and strong comprehensive strength". Under the
background of the current integration and reorganization of state-owned
enterprises and the reform and development of the industry, where and how
enterprises should go needs the scientific judgment of decision-makers.
This paper will use PEST analysis method and Porter's five forces
model to analyze the external environment and competitiveness of the
enterprise. Combined with the development and operation status of SZ coal
power company, this paper will analyze the current advantages,

disadvantages, opportunities and threats of the enterprise. At the same time,
under the framework of enterprise development strategy, SWOT analysis
method is used to analyze and select the coal competition strategy of the
enterprise. Finally, it is concluded that SZ coal power company can obtain
greater competitive advantage by choosing the cost leadership strategy. It is
hoped that through the research on the coal competition strategy of SZ coal
power company, the theory and practice will be well combined to find the
direction that the existing coal competition strategy needs to be improved,
and formulate practical and feasible specific measures to help enterprises
improve the competitiveness of coal competition business.
Key Words: Coal business；State-owned enterprise；Cost leadership strategy；
SWOT
。。。以下略