2022 Social Media Trends How to drive success in the accelerated age of the ‘now’ consumerContent 2022 Trends - Powered by consumers Intro - Harder, Better, Faster, Stronger: Consumers continue to rule 1. TikTok will take over social media, leaving other platforms to adapt 2. Social ads will develop, as cookies get crunched 3. Social selling will simplify the customer journey 4. Post-pandemic content will shape up to consumer needs 5. Omnichannel engagement will change the way consumers engage with social media 5 6 12 17 22 29 34 40 45 52 58 67 67 6. Maturing influencer marketing will finally come of age 7. Brands will lead in social media decentralization 8. Metaverses will be the next consumer connection 9. Brand inclusivity will be brand critical 10. Communities will develop, and take control Conclusion Methodology 2022 Social Media Trends Report2022 Trends - Powered by consumers 1. TikTok will take over social media, leaving other platforms to adapt A look at the rise of TikTok, and its growing dominance in the social media space. Also, how the other platforms are adapting to stay competitive. 4. Post-pandemic content will shape up to consumer needs T