近年来，文化创意产业在世界范围内引起了越来越多的关注。文化创意企业凭借知 识、人才、创意为支撑，在一定的文化大环境下，通过智力创作提供独一无二的产品或 服务，以此实现自身的商业价值和社会价值。文化创意企业中“人力资本”已经取代了 “物质资本”，为企业最关键的生产要素。在我国，文化创意企业出现的时间较晚，在 自身成长的过程中遇到了很多困难和问题。随着企业业务规模的不断扩大，企业的绩效 管理制度渐渐变得不能适应企业自身发展的要求，成为一个急需解决的问题。 本文以一个具体的中小民营企业——FH公司的绩效管理为例，先是对FH公司的 具体情况进行了企业诊断，在研究方法上分别采用了文献研究法、问卷调研法、专家咨 询法和访谈法对公司的整体情况进行了系统地梳理和分析，经分析发现，FH公司的绩 效管理目前存在的不足主要为：绩效考核的导向性不够明确、绩效评价指标相对单一、 绩效目标的确定较为武断等。要想使公司的绩效管理跟上自身业务发展的脚步，就必须 要对绩效管理体系进行改进，进一步增加员工的创新力和生产力，提高公司核心竞争能 力。 本文通过对搜集同业以及自身相关欧亿·体育（中国）有限公司、数据以及调查情况进行比较分析，认为目 前FH的绩效考核的主要欠缺点在于绩效管理的流程不完善和员工参与绩效管理能力、 意识不足。研究拟对FH的整体情况进行描绘，进而提出对FH公司绩效管理改进的解 决对策，给出完善FH公司绩效管理体系的措施和建议。 关键词： 绩效管理改进；文化创意企业；绩效指标；绩效流程 II Abstract In recent years, the cultural and creative industries have attracted more and more attention in this world. With the support of knowledge, talents and creativity, cultural creative enterprises provide their own business value and social value by providing unique products or services through intellectual creation in a certain cultural environment. “Human capital” in cultural creative enterprises has replaced “material capital” and is the most important production factor of enterprises. In China, cultural creative enterprises haven’t appeared for a long time, and encountered many difficulties in the process of their own growth. With the continuous expansion of the sales of the enterprise, the performance management system of the enterprise has gradually become unable to adapt to the requirements of the company's own development and has become an urgent problem to be solved. This paper takes the performance management of a small size private enterprise, FH Company as an example. Firstly, it conducts enterprise diagnosis on the specific situation of FH company. In the research method, it adopts literature research method, questionnaire survey, expert consultation method and interview method. The situation of the company has been sorted and analyzed. It is found that the current shortcomings of FH's performance management are mainly: the orientation of performance appraisal is not clear, the performance evaluation index is single, and the performance target is determined arbitrarily. In order to keep the company's performance management up with its own business development, it is necessary to improve the performance management system, further increase the innovation and productivity of employees, and improve the company's core competitiveness. Through the comparative analysis of the industry data and self data, this paper believes that the main shortcomings of FH's performance appraisal are the imperfect performance management process and the lack of employees' ability and awareness to participate in performance management. The research intends to describe the overall situation of FH, and then propose solutions to improve the performance management of FH company, and give measures and suggestions to improve the performance management system of FH company. Key words: Performance Management Improvement; Cultural Creative Enterprises; Performance Indicators; Performance Processes III 目 录 摘要 ......................................................................................................................................... I Abstract .................................................................................................................................... II 第一章 绪论 .............................................................................................................................. 1 1.1研究背景和意义 .............................................................................................................. 1 1.1.1研究背景 .................................................................................................................... 1 1.1.2研究意义 .................................................................................................................... 1 1.2文献综述 .......................................................................................................................... 2 1.2.1绩效与绩效管理的内涵 ............................................................................................ 2 1.2.2绩效管理的相关理论 ................................................................................................ 2 1.2.3绩效管理的方法 ........................................................................................................ 3 1.2.4绩效管理的流程 ........................................................................................................ 4 1.3研究内容和方法 .............................................................................................................. 7 1.3.1研究内容 .................................................................................................................... 7 1.3.2研究方法 .................................................................................................................... 8 1.4研究思路和技术路线 ...................................................................................................... 8 1.4.1研究思路 .................................................................................................................... 8 1.4.2技术路线 .................................................................................................................... 8 第二章 FH公司的现有绩效考核体系分析 ......................................................................... 10 2.1 FH公司的整体概况 ...................................................................................................... 10 2.2 FH公司现状分析 .......................................................................................................... 10 2.2.1战略规划 .................................................................................................................. 10 2.2.2组织结构现状 .......................................................................................................... 11 2.2.3人力资源现状 .......................................................................................................... 12 2.2.4业务经营现状 .......................................................................................................... 14 2.3 FH公司绩效考核情况 .................................................................................................. 15 2.4本章小结 ........................................................................................................................ 17 第三章 FH公司的主要问题分析 ......................................................................................... 19 3.1访谈研究 ........................................................................................................................ 19 IV 3.1.1访谈设计 .................................................................................................................. 19 3.1.2访谈结果分析 .......................................................................................................... 19 3.2问卷分析 ........................................................................................................................ 21 3.2.1问卷设计 .................................................................................................................. 21 3.2.2问卷信效度分析 ..........................................................................................