企业文化对于一个企业的成长和发展至关重要，它影响了企业内的每一个人，指导 着个人的思想发展，塑造着个人的性格和价值观念，约束着每个人的行为。本文以广东 光大集团为例，分析其在企业文化建设方面存在的问题，并通过实例分析和实地考察， 结合相关理论，运用文献研究法、个案研究法和调查分析法为其企业文化建设提供优化 建议，同时为其他类似企业提供借鉴经验。 本文第一章为绪论部分，概述全文的结构安排，第二章为理论基础概述，对相关理 论进行综述。第三章介绍广东光大集团的企业文化建设现状及其存在的问题。第四章对 广东光大集团企业文化建设提出具体的建议。第五章为广东光大集团企业文化建设措施 实施提出保障措施的建议。第六章为全文的总结与展望。通过调查分析，本文发现，广 东光大集团在企业文化传播效率低、企业文化建设人才缺失、企业文化品牌建设能力不 足等问题，之所以存在这些问题，主要是制度不健全，投入缺乏和执行不力等原因造成 的。为了改善这些问题，广东光大集团应该优化企业文化体系、 提高企业文化建设能 力、激发企业文化传播动力、培养企业文化建设人才、树立企业文化品牌。 本文认为，企业文化建设既有“务虚”的一面，也有“务实”的一面，既需要在精 神文化的层次上加强建设和培育，同时也需要在外在形象和品牌标志的层面塑造其差异 性。在进行企业文化建设的过程中，应该坚持实效性和阶段性的原则，按照企业自身的 发展现状及目标制定持续提升的文化建设规划，不应该盲目建设，应该着力提升员工的 参与性。本文的研究有助于帮助广东光大集团克服企业文化建设中的困难，构建科学的 企业文化体系，同时也为其他同类型企业提供了经验借鉴。 关键词：广东光大；润泽社会；兴邦惠民；市场尊重；永续企业 II RESEARCH ON PERFORMANCE EVALUATION SYSTEM BASED ON GUANGDONG GUANGDA GROUP ABSTRACT Corporate culture is very important for the growth and development of an enterprise. It affects everyone in the enterprise, guides the development of their thoughts, shapes their personalities and values, and restricts their behaviors. Taking GUANGDONG GUANGDA GROUP as an example, this paper analyzes the existing problems in the construction of corporate culture, and through case analysis and on-the-spot investigation, combined with relevant theories, uses literature research, case study and investigation analysis to provide optimization suggestions for the construction of corporate culture, and at the same time provides reference experience for other similar enterprises. The first chapter is the introduction part, which summarizes the structure of the whole paper. The second chapter is the overview of the theoretical basis. The third chapter introduces the current situation and problems of GUANGDONG GUANGDA GROUP's corporate culture construction. The fourth chapter puts forward specific suggestions for the corporate culture construction of GUANGDONG GUANGDA GROUP. The sixth chapter puts forward suggestions for the implementation of corporate culture construction measures of GUANGDONG GUANGDA GROUP. The seventh chapter is the summary and Prospect of the whole paper. Through investigation and analysis, this paper finds that GUANGDONG GUANGDA GROUP has some problems in the construction of corporate culture, such as unreasonable design of corporate culture system, weak capacity of corporate culture construction, low efficiency of corporate culture communication, lack of talent for corporate culture construction, and insufficient capacity of corporate culture brand construction Poor implementation and other reasons. In order to improve these problems, GUANGDONG GUANGDA GROUP should optimize the corporate culture system, improve the capacity of corporate culture construction, stimulate the power of corporate culture communication, train talents for corporate culture construction, and establish corporate culture brand. This paper holds that the construction of corporate culture has both a "retreat" and a "pragmatic" side. It needs to strengthen the construction and cultivation at the level of III spiritual culture, and at the same time, it needs to shape its differences at the level of external image and brand logo. In the process of corporate culture construction, we should adhere to the principle of effectiveness and phasing, and formulate the cultural construction plan of continuous improvement according to the development status and objectives of the enterprise itself. We should not blindly build the "Sports" construction, but try to consolidate the achievements of the construction. In the process of corporate culture construction, private enterprises should focus on enhancing the participation of employees, give full play to the position and function of employees as masters, and fully mobilize the enthusiasm of all members for corporate culture construction. The research in this paper will help GUANGDONG GUANGDA GROUP to overcome the difficulties in the construction of corporate culture, build a scientific corporate culture system, and provide experience for other similar enterprises. KEYWORDS：Guangdong Everbright University；Moisten the society；Prosper the country and benefit the people；Market respect；Sustainable enterprise IV 目 录 摘要 ................................................................................................................................... I ABSTRACT ..................................................................................................................... II 第一章 绪论 ...................................................................................................................... 1 1.1 研究背景与意义 ......................................................................................................... 1 1.1.1 研究背景 .................................................................................................................. 1 1.1.2 研究意义 .................................................................................................................. 2 1.2 国内外研究综述 ......................................................................................................... 2 1.2.1 国外研究综述 .......................................................................................................... 2 1.2.2 国内研究综述 .......................................................................................................... 4 1.2.3 研究述评 .................................................................................................................. 6 1.3 研究的内容与方法 ..................................................................................................... 6 1.4 技术路线与创新点 ..................................................................................................... 7 1.4.1 技术路线图 .............................................................................................................. 7 1.4.2 主要创新点 .............................................................................................................. 8 第二章 相关理论基础 ...................................................................................................... 9 2.1 企业文化相关理论 ..................................................................................................... 9 2.1.1 沙因的企业文化理论 .............................................................................................. 9 2.1.2 大内的Z理论 ....................................................................................................... 10 2.1.3 创新发展理论 ........................................................................................................ 11 2.2 企业文化的层次 ....................................................................................................... 11 2.2.1 企业文化的精神层 ................................................................................................ 11 2.2.2 企业文化的制度层 ................................................................................................ 12 2.2.3 企业文化的行为层 ................................................................................................ 13 2.2.4 企业文化的物质层 ....................................................................................