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MBA毕业论文_资产模式下BHDL公司财务风险分析与控制研究PDF

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I 摘要 互联网技术和信息技术正在走向成熟的阶段,互联网技术的出现让企业的销售额度 和目标市场,运营空间和经营形式,都有了翻天覆地的变化,互联网技术的进一步发展 推动了政府服务的转型。当前创新是各项工作的核心所在,鼓励每一位社会成员进行创 新和创业,为适应时代发展的需要寻求突破。与以往的商业模式相对比,轻资产模式不 占据主流,占用的资金也相对较少,并聚焦于企业影响力、管理理念、主要技术、营销 方式等价值更高的轻资产领域,积极展现出有限资源的价值,同时科学应用他人的资源 进而实现用最低的成本得到最大利益的目的。 当前已经有一部分轻资产企业通过其特殊的资源获得一定的市场利润并取得了成 功,然而并非每一个使用轻资产模式的企业都获得了相应的效益,而是许多企业在运营 中均失败了,而许多企业在运营过程当中,并没有达到预期的目标,是因为企业更注重 早期轻资产模式的开发,却没有关注到该模式下蕴含的一些挑战和危机,所以国内轻资 产模式下的财务风险管控才刚起步,所以,进一步分析该模式下企业的财务风控情况对 轻资产企业将来的进步拥有巨大的分析价值。 本文将BHDL企业作为研究对象,以财务报表研究法对该企业的财务风险加以判断, 同时设立适宜的风评模型,以此界定企业的风险大小与核心财务风险点,以此为前提评 估BHDL企业的财务风险控制效果,找到该企业在风控领域拥有许多值得参考之处,然 而在筹资活动、存货管理领域还具有相关问题需处理。最后本文在案例研究的前提下给 出完善方案,试图可以给BHDL企业提供一些处理对策,给轻资产类企业带来启发。 关键词:轻资产;商业模式;财务风险;风险控制 山东理工大学硕士学位论文 ABSTRACT II ABSTRACT The rapid development of the Internet and information technology has expanded the target market, shortened the transaction time, increased the transaction mode, and enriched the business scope of enterprises. The business mode and operating environment of enterprises have undergone tremendous changes. Against this background, the government encourages and promotes industrial innovation and upgrading, takes innovation as the primary task of current development, and continuously promotes mass entrepreneurship. And proper business model is the basis of business success, compared with the traditional business model, the light asset business model in inventory and fixed assets investment is less, more focus on enterprise brand, enterprise culture, management experience, the core technology, marketing channels and other high value of assets, give full play to the utility of the limited resources, and effective use of the resources of others to achieve maximum value with the least amount of assets. Currently has some light enterprise assets to its unique resources and profit mode has gained huge success, but not all USES light business model of corporate assets, obtained the expected effect, but most firms have failed in the process of operation, the reason is mainly due to indulge in the early stage of the development of the enterprise asset light business models and the rapid expansion of the current situation of rapid development, but ignore the mode of potential financial risks. At present, the domestic research on financial risk control under asset-light business model is only in the initial stage. Therefore, a targeted study on the current situation of financial risk control of companies under this model is of great significance for the future development of asset-light companies. Taking BHDL company as an example, the use of financial statement analysis, which can identify the company's financial risk and build suitable risk assessment model, to judge the risk the size of the company, as well as the main financial risk points, on the basis of the financial risk control effect evaluation BHDL company, found the company in the aspect of risk control has many place worthy of learning, but in the financing activities, inventory management, there are still some shortcomings. Finally, this paper proposes improvement measures on the basis of case analysis, hoping to provide some solutions for BHDL company and provide reference and guidance for asset-light companies. Keywords:Light assets;Business model;Financial risks;Risk control 山东理工大学硕士学位论文 目录 III 目 录 摘要 ............................................................................................................................................ I ABSTRACT ...................................................................................................................................... II 目 录 ......................................................................................................................................... III 第一章 引 言........................................................................................................................... 1 1.1 研究背景和意义 ............................................................................................................... 1 1.1.1研究背景 ................................................................................................................. 1 1.1.2研究意义 ................................................................................................................. 1 1.2 国内外研究现状 ............................................................................................................... 2 1.2.1国外研究现状 ........................................................................................................ 2 1.2.2国内研究现状 ........................................................................................................ 3 1.2.3国内外研究述评 .................................................................................................... 7 1.3 研究内容及方法 ............................................................................................................... 8 1.3.1研究内容 ................................................................................................................. 8 1.3.2研究方法 ................................................................................................................. 8 1.4研究技术路线及主要创新点 ........................................................................................... 9 1.4.1研究技术路线 ........................................................................................................ 9 1.4.2主要创新点及不足 .............................................................................................. 10 第二章 轻资产模式下财务风险的相关理论基础 .................................................................. 11 2.1 轻资产模式下的基础理论 ............................................................................................ 11 2.1.1劳动分工理论 ...................................................................................................... 11 2.1.2微笑曲线理论 ...................................................................................................... 11 2.2 轻资产模式概念及其财务特征 ................................................................................... 11 2.2.1轻资产模式概念 .................................................................................................. 11 2.2.2轻资产模式的财务特征 ..................................................................................... 12 2.3 财务风险含义及其分析方法 ........................................................................................ 13 2.3.1财务风险含义 ...................................................................................................... 13 2.3.2财务风险分析方法 .............................................................................................. 14 2.3.3财务风险控制的目标及流程 ............................................................................. 15 第三章 BHDL公司财务风险控制现状 .................................................................................. 17 3.1 BHDL公司简介 .............................................................................................................. 17 3.1.1背景介绍 ............................................................................................................... 17 3.1.2财务战略 ...........................................

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