I 摘要 现阶段，随着金融改革的不断深化，90后员工在银行职场人员结构中所占比 例越来越大。作为新生力量，90后员工对于银行的生存和发展具有十分重要的 作用。如何根据新生代员工的特点，制定适当的激励方案，最大程度发挥新生代 员工的价值，成为目前亟待研究的问题。 SY农村信用社位于陕西SY县，共有营业网点31家，覆盖全辖所有乡镇。在 SY县域地区存贷款指标位列金融机构之首。目前，SY农村信用社90后员工在全 体员工中所占比例超过40%，遍及各个岗位。作为新生代员工，其发展对于SY 农村信用社至关重要。本文采取文献综述、个别访谈以及调查问卷等方法，借鉴 国内外有关激励新生代员工的成功经验，并以SY农村信用社为研究范围，分析 该信用社对新生代员工采用的激励措施及激励现状后，得出其存在的问题，并提 出相应的激励方案和保障措施。 通过对SY农村信用社新生代员工激励的综合研究，发现主要存在以下几个 问题：绩效考核方式粗放，透明度不高；培训学习方式单一，收效甚微；工作分 配不够合理，员工压力较大；规章制度较为冗余，执行力度不够；晋升渠道狭窄， 员工上升空间受限。笔者针对存在问题，结合激励相关理论，基于绩效考核、培 训学习、合理工作量、规章制度、晋升渠道提出了激励方案，并在此基础上提出 保障措施，通过营造公平公正的育才环境、建立农信社特色企业文化、构筑新型 领导方式、积极引导新生代员工职业发展四点保障措施来推动SY农村信用社更 好地激励新生代员工，从而推动SY农村信用社更好地发展，并期望通过理论指 导实践，探索出农村信用社新生代员工的有效激励措施。 关键词：农村信用社；新生代员工；员工激励 西北农林科技大学硕士学位论文 II ABSTRACT Atthepresent，withthedevelopingoffinancialreform，employeesbornafter 1990shaveadramaticallyincrease.Asthenewforce，post-90semployeesplayan importantroleinthesustainabledevelopmentofBanks.Howtomakeappropriate incentiveplanaccordingtothenewgenerationstaffandmotivetheirextremevalue hasbecomethekeypointofcurrentresearch. SYruralcreditunionislocatedinSYCounty，Shaanxiprovince，whichconsists of31branchesbycoveringthewholetownships.Thedepositandloanindexof SYRCUranksthefirstamongfinancialinstitutions’.Atpresent，thepercentageof post-90semployeesinSYruralcreditunionhasexceedsmorethan40%which involvesthewholeposition.Thedevelopmentofthenewgenerationofemployeesis crucialtoSYruralcreditunion.Thispaperusesthemethodsofliteraturereview， individualinterviewandquestionnaires，andalsotakesexperiencesoftheresearch fromhomecountryandabroad.Itdeeplyanalysescurrentsituationandproblemsof thenewgenerationofemployeesinSYruralcreditunion，andputsforward correspondingincentiveplanandsecuremeasures. Throughacomprehensivestudyonthemotivationofnewgenerationof employeesinSYruralcreditunion，thefollowingproblemshavebeenfound:the performanceassessmentisjustformalisticandnon-transparent，thetraining mechanismisunitary，workdistributionisunreasonable，highpressureonemployees， somerulesandregulationsareoutofdate，employees’executionisinsufficient，and promotionchannelislimited.Byconsideringtheseproblems，theauthorcomesup withincentiveschemebasedonrelevantincentivetheory，performanceassessment， jobtraining，logicalworkload，regulationsandpromotionchannel.Besides，secure measures，includingconstructingfairtrainingenvironment，establishingdistinctive ruralcreditunionculture，buildingnewstyleofleadership，positivelyguidingthenew generationofemployeesabouttheircareer，havebeenputforward.Thesefouraspects canhelpSYruralcredituniontobettermotivatenewgenerationofemployees，and promotethedevelopmentofSYruralcreditunion，andexpecttoexploreeffective incentivemeasuresforthenewgenerationofemployeesthroughthetheorytoguide practice. ABSTACT III KEYWORDS:RuralCreditCooperatives;NewGenerationOfEmployees;Staff Incentive 目录 目录 摘要..........................................................................................................................IV ABSTRACT.................................................................................................................II 第一章导论..................................................................................................................1 1.1研究背景.........................................................................................................1 1.2研究目的与意义.............................................................................................2 1.2.1研究目的..............................................................................................2 1.2.2研究意义...............................................................................................2 1.3国内外的最新研究动态.................................................................................3 1.3.1国内的研究现状..................................................................................3 1.3.2国外研究现状......................................................................................5 1.3.3国内外文献评述..................................................................................6 1.4研究思路与方法.............................................................................................7 1.4.1研究思路..............................................................................................7 1.4.2研究方法..............................................................................................8 1.5可能的创新之处.............................................................................................9 第二章理论基础........................................................................................................10 2.1新生代员工的内涵.......................................................................................10 2.1.1新生代员工的概念............................................................................10 2.1.2新生代员工的成长环境....................................................................10 2.1.3新生代员工的特征............................................................................11 2.2激励相关的理论...........................................................................................13 2.2.1需求层次理论....................................................................................13 2.2.2归因理论............................................................................................14 2.2.3综合激励理论....................................................................................14 2.2.4期望理论............................................................................................14 第三章SY农村信用社新生代员工激励现状...........................................................16 3.1SY农村信用社概况......................................................................................16 3.1.1SY农村信用社简介...........................................................................16 3.1.2SY农村信用社人力资源现状...........................................................18 3.1.3SY农村信用社新生代员工概况.......................................................21 3.2SY农村信用社新生代员工激励内容..........................................................23 3.2.1物质激励现状....................................................................................23 3.2.2精神激励现状....................................................................................25 3.3SY农村信用社新生代员工激励问卷调查..................................................25 3.3.1问卷设计............................................................................................25 3.3.2调查实施............................................................................................26 3.3.3调查结果的汇总与分析....................................................................26 3.4SY农村信用社新生代员工激励存在问题..................................................31 3.4.1绩效考核方式粗放，透明度不高.....................................................31 3.4.2培训学习方式单一，收效甚微.........................................................32 3.4.3工作分配不够合理，员工压力较大.................................................35 西北农林科技大学硕士学位论文 3.4.4规章制度较为冗余，执行力度不够.................................................36 3.4.5晋升渠道狭窄，员工上升空间受限.................................................