I 摘要 在创新驱动发展战略下，作为中国农业机械的开创者和奠基者，Y公司面临 着由传统制造向制造服务、智能制造转型的迫切要求，需要通过加强企业文化建 设进一步传导压力、激发动力、释放活力，打造发展新动能，助推公司走出困 境。面对Y公司当前企业文化存在的诸多问题，Y公司的企业文化建设亟待进一 步优化。 本论文主要运用访谈调查、问卷调查等研究方法，对Y公司企业文化进行评 估与审视，判断公司当前企业文化类型及领导层预期转型方向，识别企业管理层 当前价值观倾向，分析Y公司企业文化现状。分析结果显示，Y公司的领导层非 常清晰地感受到内外部环境变化的趋势，准确识别到企业文化变革的方向，当前 Y公司企业价值观和企业精神方面已形成稳固的文化认同度，但在创新和超越上 存在明显不足，文化的先进性、时代性明显不够，改革动力缺乏、创新活力有 限、竞争压力不足、开放合作意识不强等问题缺乏针对性的实施路径，对职工的 积极影响弱化。最后，本论文在文化变革方向、企业价值观引导及创新文化建设 方面提出相应优化策略，并从激发全体员工的创造活力、搭建组织学习平台、定 期开展全方位企业文化评估等角度提出相应保障措施建议，为企业持续发展提供 有力的精神动力和文化支撑。 关 键 词：创新驱动；企业文化诊断；优化；Y公司 论文类型：应用研究 选题来源：其他 ABSTRACT II ABSTRACT Under the innovation-driven development strategy, as pioneer and founder of China agricultural machinery, Y company faces from traditional manufacturing to the urgent requirement of manufacturing services, intelligent manufacture transformation, need to strengthen the construction of enterprise culture to further transmission pressure, motivation, releasing energy, build a new kinetic energy development, helping the company out of the woods. In the face of many problems existing in company Y's current corporate culture, the construction of company Y's corporate culture needs to be further optimized. This thesis mainly used communication interview, questionnaire and other research methods to evaluate and examine the corporate culture of Y company, judge the current corporate culture type of the company and the expected transformation direction of the leadership, identify the current value orientation of the management, and analyze the current corporate culture atmosphere of Y company. Analysis results show that, the leadership of the company Y very clearly feel the tendency of changes in internal and external environment, accurate identification to the direction of the enterprise culture change, the enterprise values and enterprise spirit of Y company has formed a solid cultural perception, but obvious deficiencies on innovation and transcendence, cultural progress, time is obvious enough, lack of power, limited innovation vitality, the lack of competitive pressure, opening up and cooperation consciousness is not strong problems such as lack of pertinence of the implementation of the path, the positive impact to the workers.Finally, this thesis in the direction of cultural change, enterprise values and innovative culture construction aspects put forward the corresponding optimization strategy, and stimulate the creativity of the staff, from organizational learning platform, regularly carry out all-round enterprise culture evaluation angle put forward the corresponding security measures, such as sustainable development for the enterprise to provide powerful spiritual motivation and cultural support. KEY WORDS: Cultural innovation Corporate culture diagnosis evaluation Y company Dissertation Type: application class Subject Source: other subjects 目录 III 目 录 第一章 绪论 .............................................. 1 第一节 研究背景和意义 ............................................................................................ 1 一、研究背景 ......................................................................................................... 1 二、研究意义 ......................................................................................................... 1 第二节 国内外研究现状 ............................................................................................ 2 一、国外研究现状 ................................................................................................. 2 二、国内研究现状 ................................................................................................. 3 第三节 研究内容与方法 ............................................................................................ 4 一、研究思路与内容 ............................................................................................. 4 二、研究方法 ......................................................................................................... 5 第二章 相关理论基础 ...................................... 7 第一节 企业文化理论概述 ........................................................................................ 7 一、企业文化的定义与特点 ................................................................................. 7 二、企业文化的结构与作用 ................................................................................. 7 三、企业文化诊断评估方法 ................................................................................. 8 第二节 创新驱动发展战略概述 ................................................................................ 9 一、创新驱动的内涵 ............................................................................................. 9 二、创新驱动的要素 ............................................................................................. 9 三、创新驱动发展战略 ....................................................................................... 10 第三节 企业文化创新及其价值 .............................................................................. 10 一、企业文化创新 ............................................................................................... 10 二、企业文化创新的价值 ................................................................................... 11 第三章 Y公司企业文化现状 ................................ 13 第一节 Y公司企业文化基本情况 .......................................................................... 13 一、Y公司简介 ................................................................................................... 13 二、Y公司企业文化的发展历程 ....................................................................... 13 三、Y公司企业文化的主要特点 ....................................................................... 14 第二节 Y公司企业文化当前的内外部环境 .......................................................... 14 一、外部挑战 ....................................................................................................... 14 二、内部现状 ....................................................................................................... 15 第四章 创新驱动战略下Y公司企业文化诊断与分析 ............ 17 第一节 创新驱动与企业文化的关联分析 .............................................................. 17 一、创新驱动力与文化驱动 ............................................................................... 17 二、创新驱动与企业文化的关联性分析 ........................................................... 17 第二节 诊断模型的选取与调查问卷的设计 .......................................................... 18 一、企业文化诊断模型的选取 ........................................................................... 18 二、调查问卷的设计 ........................................................................................... 19 三、问卷回收及数据处理 ................................................................................... 20 第三节 Y公司企业文化氛围的调查研究 .............................................................. 23 一、企业文化氛围量表的选取 ........................................................................... 23 目录 IV 二、信度与效度检验 ........................................................................................... 24 三、Y公司企业文化氛围的描述性分析 ........................................................... 25 第四节 Y公司企业文化建设诊断结果分析 .......................................................... 27 一、