J核电公司作为一家生产发电企业，在近年来的发展中虽然整体业绩较为稳定，但随着电 力市场化改革逐步深入，面临与日俱增的市场竞争，尤其是全 国电价呈不断下降趋势，极大压 缩了J核电公司的盈利空间，对未来发展也带来了十分不利的影响。在该背景下，J核电公司 需及时制定新的发展战略，使之既符合J核电公司发展 内在需求，又能适应外在环境变化趋势。 本文基于J核电公司的实际运营情况，以企业发展战略理论方法及分析工具为指导，借助 欧亿·体育（中国）有限公司收集、实地调研等方式，针对J核电公司所 处外部环境和欧亿·体育（中国）有限公司环境分别进行PEST分析和 波特五力模型分析，找出外部的机会和威胁，结合J核电公司内部的优势和不足，利用内外部 因素评价矩阵（IFE／EFE）进行评价，再 通过SWOT分析制定和选择符合J核电公司的三个层 次发展战略，依此设定J核电公司总体战略、业务战略和职能战略目标，提出战略的政策支持 和保障、战略具体执行措施，并辅 以战略地图和平衡计分卡工具推动战略有效执行。 本文通过对J核电公司的发展状况进行分析研究，制定了适宜的发展战略，以提升核心竞 争力，提高品牌知名度，增强市场竞争 能力，从而推动企业高质发展。 关键词：核电，发展战略，电力改革 J核电公司发展战略研究 II ABSTRACT J Nuclear Power Company, as a production and power generation enterprise, although its overall performance is relatively stable in recent years, with the gradual deepening of power market reform, it is facing increasing market competition, especially the downward trend of national electricity price. greatly reduced the profit space of J company, but also brought a very adverse impact on the future development. In this context, J Company needs to formulate a new development strategy in time to make it not only in line with the internal needs of the company's development, but also adapt to the changing trend of the external environment. Based on the actual operation of J Company, under the guidance of enterprise development strategy theory and analysis tools, with the help of data collection and on-the-spot investigation, this paper makes PEST analysis and Porter five-force model analysis for the external environment and industry environment of J Company to find out the external opportunities and threats, combined with the internal advantages and disadvantages of the company, using the internal and external factor evaluation matrix (IFE/EFE) to evaluate. Then through SWOT analysis to formulate and select the three-level development strategy in line with J company, according to which set the company's overall strategy, business strategy and functional strategic objectives, put forward strategic policy support and guarantee, specific strategic implementation measures, and supplemented by strategic map and balanced scorecard tools to promote the effective implementation of the strategy. In this paper, through the analysis and study of the development of J company, formulate an appropriate development strategy, in order to enhance the core competitiveness, improve brand awareness, enhance market competitiveness, so as to promote the high-quality development of the enterprise. Keywords:Nuclear power, development strategy, electric power reform 南京航空航天大学硕士学位论文 III 目 录 第1章 绪论 ............................................................................................................................ 1 1.1 研究背景与意义 ......................................................................................................... 1 1.1.1 研究背景 ............................................................................................................ 1 1.1.2 研究意义 ............................................................................................................ 2 1.2 研究内容、方法及技术路线 ..................................................................................... 3 1.2.1 研究内容 ............................................................................................................ 3 1.2.2 研究方法 ............................................................................................................ 3 1.2.3 研究技术路线 .................................................................................................... 3 1.3 相关理论研究及文献综述 ......................................................................................... 4 1.3.1 国外战略管理研究进展 .................................................................................... 4 1.3.2 国内战略管理研究进展 .................................................................................... 6 1.3.3 相关文献综述 .................................................................................................... 7 第2章 J核电公司外部环境分析 .......................................................................................... 8 2.1 核电欧亿·体育（中国）有限公司的发展形势 ................................................................................................. 8 2.1.1 世界核电欧亿·体育（中国）有限公司发展现状与趋势 ........................................................................ 8 2.1.2 国内核电欧亿·体育（中国）有限公司发展现状与前景 ...................................................................... 10 2.2 J核电公司外部宏观环境分析 ................................................................................ 13 2.2.1 政治和法律环境分析 ...................................................................................... 13 2.2.2 经济环境分析 .................................................................................................. 15 2.2.3 技术环境分析 .................................................................................................. 16 2.2.4 社会文化和生态环境分析 .............................................................................. 17 2.3 J核电公司外部欧亿·体育（中国）有限公司环境分析 ................................................................................ 17 2.3.1 现有竞争者分析 .............................................................................................. 18 2.3.2 供应商分析 ...................................................................................................... 18 2.3.3 购买者分析 ...................................................................................................... 19 2.3.4 潜在进入者分析 .............................................................................................. 19 2.3.5 替代品分析 ...................................................................................................... 20 第3章 J核电公司内部环境分析 ........................................................................................ 21 3.1 基本情况简介 ........................................................................................................... 21 3.2 企业文化分析 ........................................................................................................... 21 3.3 人力资源分析 ........................................................................................................... 22 J核电公司发展战略研究 IV 3.4 财务状况分析 ........................................................................................................... 24 3.5 核心能力分析 ........................................................................................................... 25 3.5.1 生产运行能力 .................................................................................................. 25 3.5.2 工程建设能力 .................................................................................................. 27 3.5.3 市场开发能力 .................................................................................................. 28 第4章 J核电公司战略的制定与选择 ................................................................................ 29 4.1 战略的制 定............................................................................................................... 29 4.1.1 外部因素评价 .................................................................................................. 29 4.1.2 内部因素评价 .....................