作为市政公共服务的重要组成单位，城市水务发展水平会直接影响居民生活 质量以及社会经济发展状态。随着市场化改革程度不断加深，我国城镇化发展速 度有了明显改变，相关因素导致我国水务欧亿·体育（中国）有限公司开始承担前所未有的生存竞争压 力。从目前发展状况来看，国有供水企业所采用的传统经营管理方式无法满足国 民经济发展需求。为了迎合全新发展趋势，抓住良好发展机遇，同时为居民、政 府机关以及企事业单位提供高质量、高效率的水务服务，水务公司急需改革。在 对城镇水务欧亿·体育（中国）有限公司发展状态以及自身特征进行全面总结条件下，结合发现的实际问 题，在充分利用自身优势条件基础上，制定企业发展战略，这样不仅能够提高改 革效率，同时也有助于企业可持续发展目标的最终实现。 本文研究过程中，首先对水务欧亿·体育（中国）有限公司发展情况进行全面分析，结合供水企业存 在的实际问题，选取 M 市自来水公司作为研究对象，针对其公司现状进行深入 探究。M 市自来水公司是 M 市的自来水龙头企业，为全市 100 余万居民供水。 自来水公司，作为涉及民生的基本欧亿·体育（中国）有限公司，不但保证居民的日常生活用水，同时也 是生产的基础保障欧亿·体育（中国）有限公司。自来水的供水效率，供水情况，直接决定了居民的幸福 指数以及其他工业生产的成本大小。M 市自来水公司是 M 市的自来水龙头企业， 为全市 100 余万居民供水，该企业运行情况对百姓生活起着举足轻重的地位。尤 其近年来，水务欧亿·体育（中国）有限公司发展迅速，各路资本进入这个欧亿·体育（中国）有限公司，欧亿·体育（中国）有限公司收购并购愈演愈烈， 在这个情况下，M 市自来水公司由于自身企业的管理模式不够先进，管理效率 低等一系列问题导致企业经营情况不善，因此需要根据分析 M 市自来水公司的 基本情况，所处环境，找出一套适合企业发展的正确道路，保证 M 市自来水公 司的核心竞争力，不断发展，为 M 市的发展奠定良好的基础。 首先，我们分析采用 PEST 法了解企业所处的外部发展环境，包括欧亿·体育（中国）有限公司政策 法规、技术条件等，针对水务欧亿·体育（中国）有限公司环境的分析，包含市场经营状态、市场化改革 程度以及欧亿·体育（中国）有限公司发展趋势等。最终强调参照目前市场经济发展水平，水务欧亿·体育（中国）有限公司必须 开展改革活动；其次，利用 SWOT 分析方式，了解自身存在的优势、劣势、机 会以及威胁要素，并将其作为参照对象，完成 M 市自来水公司 SWOT 分析矩阵II 建设。对比运营 PEST 下的 SWOT 分析结果，帮助 M 市自来水公司进行中长期 发展战略制定，包括构建科学目标体系。最终表示，对于 M 市自来水公司而言， 需要以供水主业为核心，不断扩大自身市场占有率，同时提高服务水平，满足主 城区供水普及率要求，包括关注周边县域以及乡镇地区的供水版图建设，这样才 能够持续扩大自身所具备的优势条件;加大污水处理业务投入，占领乡镇污水处 理领域。积极进行企业内部改革，提高自身管理水平和技术水平，引进智慧水务 的管理方式，以贴合社会发展要求的速度实施市场化改革活动；打造多样化经营 模式，使主业作用可以全面发挥出来，包括配合污水处理，以及其他附属产业的 发展，利用业己形成的优势拓展周边业务范围，寻找新的收入增长点。进而扩展 公司未来发展前景。 关键词：战略管理，发展战略，战略分析III Research on the Development Strategy of M City Water Supply Company Abstract As an important component of administrative public services, the level of urban water development will directly affect the quality of life of residents and the state of social and economic development. With the deepening of market-oriented reforms, the speed of urbanization in China has changed significantly. Relevant factors have led China's water industry to assume unprecedented pressure for survival competition. Judging from the current development situation, the traditional management methods adopted by state-owned water supply enterprises cannot meet the needs of national economic development. In order to cater to the new development trend, to seize the good development opportunities, and to provide high-quality, high-efficiency water services for residents, government agencies and enterprises, these have become the priority issues for domestic water companies. Under the conditions of comprehensively summarizing the development status of the urban water industry and its own characteristics, combined with the actual problems found, based on making full use of its own advantages, the development strategy of the enterprise will not only improve the efficiency of reform, but also contribute to the sustainable development of enterprises. The ultimate realization of the development goals. In the research process of this paper, firstly, a comprehensive analysis of the development of the water industry is carried out. Combined with the actual problems existing in the water supply enterprise, the M city water company is selected as the research object, and the current situation of the company is deeply explored. Since the M City Water Supply Company is a tap water company in M City, it supplies water to more than 1 million residents in the city. The water company, as a basic industry involving people's livelihood, not only guarantees the daily life of residents, but also is the basic guarantee industry for production. The water supply efficiency of tap water and the water supply directly determine the happiness index of residents and the cost of other industrial production. Therefore, the operation of enterprises in the M city of tap water plays a pivotal role. Especially in recent years, the water industry has developed rapidly, and various capitals have entered the industry. The acquisition andIV acquisition of the industry has intensified. Under this circumstance, the M city water supply company has caused a series of problems due to its lack of advanced management mode and low management efficiency. Poor, therefore, according to the analysis of the basic situation of the M city water company, the environment in which it is located, find a set of correct roads suitable for enterprise development, ensure the core competitiveness of the M city water company, and continuously develop, and lay a good foundation for the development of M city. basis. First, we analyze the external development environment in which the company is located, including industry policies and regulations, technical conditions, etc., and analyze the environment of the water industry, including market operation status, marketization reform, and industry development trends. Finally, with emphasis on the current level of market economy development, the water industry must carry out reform activities. Secondly, use SWOT analysis to understand its own strengths, weaknesses, opportunities and threats, and use it as a reference object to complete SWOT analysis of M city water company. Matrix construction. Compare the SWOT analysis results under the operation PEST to help the M city water company to develop medium and long-term development strategies, including the construction of a scientific target system. In the end, for the M city water company, it is necessary to focus on the main water supply industry, continuously expand its market share, improve service levels, and meet the water supply penetration requirements of the main city, including attention to the water supply layout of surrounding counties and townships. In this way, we can continue to expand the advantages of our own conditions; increase investment in sewage treatment business, and occupy the township sewage treatment field. Actively carry out internal reforms, improve its own management level and technical level, introduce smart water management methods, implement market-oriented reform activities at a speed that meets the requirements of social development; create a diversified business model, so that the main business role can be fully realized. Including the cooperation with sewage treatment, and the development of other subsidiary industries, the advantages of the industry have been used to expand the scope of the surrounding business and to find new revenue growth points. In turn, the company's future development prospects will be expanded. Key words: Strategic Management, Development Strategy, Strategic AnalysisV 目 录 摘要 ............................................................................................................................I Abstract........................................................................................................................III 目 录 ..........................................................................................................................V 第 1 章 绪论 ..................................................................