商业计划书是一份全方位的商业项目计划，其主要目的是传递给投资人，以便于他 们能对企业或项目做出评判，该企业或者项目是否值得投资。商业计划书有相对固定的 格式，它几乎包括反映投资商所有感兴趣的内容，从企业成长历程、产品服务、市场营 销、团队建设、人事架构、人员配备、财务状况、运营到融资方案等。只有内容丰富、 数据真实、体系科学、装订精致完整的商业计划书才能吸引投资商投资，让他们看懂您 商业运作的可行性，才能使您的融资需求变成现实。商业计划书的可行性对您的公司融 资至关重要。 本运用 MBA 创业管理学相关理论，通过对节能建筑欧亿·体育（中国）有限公司的现状、发展、趋势， 延伸到对中空玻璃暖边间隔条市场进行调查及分析，提出 T 公司的创业计划。研究表明， T 公司应定义于专业生产暖边间隔条及销售的企业，实行聚焦的市场战略，立志发展成 为集生产、销售为一体的国内知名节能建材供应商。通过分析定位于国内大中型沿海城 市，特别是在华北和华东地区，提供满足本地区节能要求的隔热产品和丰富各地区的直 销渠道，专业的技术支持、商务配合的模式，形成自身的核心竞争力。根据财务预算， 企业初期投资 4000 万元，假设经营周期为 5 年，不考虑其他金融因素。通过财务动态 分析，得出投资回收周期为 3.46 年，内部收益率 33%。虽然目前的财务分析指标不是 很高，但是由于初始投资有很大一部分用于购买土地、厂房建设、购买设备，考虑到 5 年后土地有升值空间及厂房具有残值，所以认为该项目有价值，企业值得投资。本商业 计划书除了探讨如何成功为投资目标的同时，本人作为创业的渴望着，希望能为将来工 作的企业或者自己公司的运营提供有效的行为依据。 商业计划书的内容包括企业筹建、融资、市场营销、财务分析、风险控制等一系列 经营活动，也是企业的行为准则。其目的在于为投资者提供一份很有价值的商业计划， 向他们展现我们的潜力和价值，并说服投资者对项目或者公司进行投资。 关键词，节能建筑；商业计划书；中空玻璃暖边II Abstract A business plan is a plan for a full range of commercial projects, the main purpose is to convey it to investors, so that they can make a judgment on the enterprise or project, whether the enterprise or project is worth to invest. A business plan has a relatively fixed format, it includes the content, the enterprise development process, products and services, marketing, team building, personnel structure, personnel, finance, operations and other financing options which all investors are interested in. Only the rich content, the real data of business plan, sciencesystem, binding exquisite complete attract investment feasibility, so that they understand your business, you can make the financing needs into reality. The business plan on the feasibility of financing is very important to your company. This paper use the MBA business management related theory, through the present situation of building energy conservation, the development of the industry, trends, extending to the investigation and analysis of the warm edge spacer market, take out T company business plan. Research shows that, T company should be defined in enterprisingand sellingwarm edge spacers, the focus of market strategy, determined to become a production, sales as one of the well-known energy-saving building materials suppliers. Through the analysis of positioning in the large and medium-sized coastal city in China, especially in the north and East, providing the direct channel insulation products local energy requirements and rich regions, support, professional technology business cooperation mode, form their own core competitiveness. According to the financial budget of the enterprise, the initial investment 40,000,000 yuan, if the business cycle is 25 years, does not take into account other financial factors. Through the dynamic analysis of the financial, investment recovery period is 13 years, the internal rate of return of 15.3%. Although the financial analysis index of the current is not very high, but a large part of the initial investment for the purchase of land, plant construction, equipment purchase, taking into account the 10 years after the land appreciation of space and the plant has value, so that the project is worth the investment value, enterprise. This business plan in addition to explore how successful investment objectives at the same time, I as a business want, hope to provide effective basis for the future work of the behavior of enterprise or the operation of the company. The business plan includes construction enterprises, financing, marketing, financial analysis, risk control and a series of business activities, is also a corporate code of conduct. Its purpose is to provide investors with a valuable business plan, to show our potential and value to them, and to convince investors to invest in the project or company. Keywords: Energy saving building; Business plan; Warm edge spacerIII 目 录 摘要.....................................................................................................................................I Abstract................................................................................................................................. II 图标清单 ...........................................................................................................................VII 第一章 绪论..........................................................................................................................1 1.1 选题背景......................................................................................................................1 1.2 研究内容及方法 ..........................................................................................................1 1.2.1 研究内容 ...............................................................................................................1 1.2.2 研究方法 ...............................................................................................................2 1.3 结构......................................................................................................................2 第二章 创业理论及商业计划书综述...................................................................................3 2.1 创业概念......................................................................................................................3 2.2 创业过程......................................................................................................................3 2.3 商业计划书..................................................................................................................4 2.3.1 定义.......................................................................................................................4 2.3.2 商业计划书的作用................................................................................................4 2.3.3 商业计划书的内容................................................................................................5 2.4 研究框架......................................................................................................................6 第三章 公司产品及技术特点...............................................................................................8 3.1 公司简介......................................................................................................................8 3.2 中空玻璃暖边间隔条产生及技术原理........................................................................8 3.2.1 暖边间隔条的产生................................................................................................8 3.2.2 暖边间隔条节能技术原理 ....................................................................................8 第四章 市场与竞争环境分析.............................................................................................10 4.1 宏观环境分析 ............................................................................................................10 4.1.1 政策环境分析 .....................................................................................................10 4.1.2 经济环境分析 .....................................................................................................11 4.1.3 社会环境分析 .....................................................................................................11 4.1.4 技术环