随着中国经济的快速发展，人民的生活水平显著提高，人民的消费需求也越来越多， 中国酒店业市场也随着经济水平和消费水平的增长而快速的发展。2002 年党的十六大正 式把我国城镇化发展战略调整为“大中小城市和小城镇协调发展”，在国家产业政策的 引导下，越来越多的工业企业到县城进行投资，实现了县城经济的快速发展，进而促进 了县城第三产业的崛起，其中就包括酒店住宿业的发展。 由于县城的经济仍多处于起步阶段，经济实力相对薄弱，高成本的星级酒店一般不 会选择入驻县城进行发展，故低成本的经济型酒店无疑是县城酒店业的首选。目前针对 经济型酒店的研究大多是大中型城市中的经济型连锁酒店，而对于县级经济型酒店的研 究相对较少。故本文以虞城县 XHKJ 酒店作为研究对象，结合相关战略理论以及现场调 研，制定 XHKJ 酒店发展战略，帮助酒店走出经营困境，同时也为同类型酒店的发展战 略提供参考依据。 本文首先通过文献研究法总结并梳理了相关战略管理理论以及国内外研究现状，为 论文后续研究奠定理论基础。然后利用 PEST 分析法、五力模型分析法、实地调研法分 别从一般环境、欧亿·体育（中国）有限公司竞争环境和区域市场环境三个方面对 XHKJ 酒店进行外部环境分 析，分析表明政府重视以及潜在客源丰富等因素都推动着酒店发展，但也存在市场竞争 激烈等不利因素。接着通过内部资源分析法对 XHKJ 酒店进行内部环境分析，并通过调 查问卷法对 XHKJ 酒店的内部员工以及消费者进行调查研究，分析 XHKJ 酒店在人力资 源、财务资源、实物资源以及声誉资源四个方面存在的主要问题。接着利用 SWOT 分 析法对 XHKJ 酒店的优势、劣势、机会和威胁进行了定性和定量的分析，通过分析计算 后发现 XHKJ 酒店应该采取积极开拓型战略，并制定了包括成本领先战略、品牌化战略、 战略联盟在内的 XHKJ 酒店的发展战略。最后在发展战略的基础上提出了包括强化人力 资源管理、提升营销能力、加强财务管理和培育优良企业文化在内的 XHKJ 酒店的发展 战略实施对策。 关键词，经济型酒店，PEST，五力模型，SWOT，发展战略III ABSTRACT With the rapid development of China's economy, people's living standards have improved significantly, and people's consumer demand has also increased. The Chinese hotel industry market has also developed rapidly with the growth of economic level and consumption level. In 2002, the 16th National Congress of the Communist Party officially adjusted China's urbanization development strategy to “coordinated development of large, medium and small cities and small towns”. Under the guidance of national industrial policies, more and more industrial enterprises invested in the county towns,realizing the rapid development of county economy. The rapid development of the economy has promoted the rise of the tertiary industry in the county, including the development of the hotel accommodation industry. As the county economy is still in its infancy and its economic strength is relatively weak, high-cost star-rated hotels generally do not choose to enter the county for development, so low-cost budget hotels are undoubtedly the first choice for the county hotel industry. At present, the research on budget hotels is mostly economic chain hotels in large and medium-sized cities, while the research on county-level budget hotels is relatively rare. Therefore, this paper takes XHJ Hotel in Yucheng County as the research object, combines relevant strategic theories and on-the-spot investigation to formulate the development strategy of XHKJ hotel, help the hotel to get out of the operational dilemma, and also provide reference for the development strategy of the same type of hotel. This paper first summarizes and combs the relevant strategic management theory and the research status at home and abroad through the literature research method, which lays a theoretical foundation for the subsequent research of the thesis. Then use PEST analysis method, five-force model analysis method and field research method to analyze the external environment of XHKJ hotel from three aspects: general environment, industry competition environment and regional market environment. The analysis shows that the government attaches importance to and the potential rich source of tourists and other factors are driving the development of the hotel, but there are also unfavorable factors such as fierce market competition. Then, through internal resource analysis, the internal environment analysis of XHKJ Hotel was carried out, and the internal employees and consumers of XHKJ Hotel were investigated through questionnaires,to analyze the main problems of XHKJ hotel in the four aspects of human resources, financial resources, physicalIV resources and reputation resources. Then using SWOT analysis to qualitatively and quantitatively analyze the advantages, disadvantages, opportunities and threats of XHKJ Hotel. After analyzing and calculating, it finds that XHKJ hotel should adopt positive pioneering strategy, and develops the development strategy of XHKJ hotel including cost leading strategy, brand strategy and strategic alliance. Finally, on the basis of the development strategy, the development strategy of XHKJ Hotel including strengthening human resource management, improving marketing ability, strengthening financial management and cultivating excellent corporate culture was put forward. KEYWORDS:Budget hotel, PEST, Five-force model, SWOT, Development strategyV 目 录 摘要.........................................................................................................................................I ABSTRACT............................................................................................................................. III 1 绪 论....................................................................................................................................... 1 1.1 研究背景和意义 .............................................................................................................. 1 1.1.1 研究背景.................................................................................................................... 1 1.1.2 研究意义.................................................................................................................... 2 1.2 研究内容和方法 .............................................................................................................. 2 1.2.1 研究内容.................................................................................................................... 2 1.2.2 研究方法.................................................................................................................... 3 1.3 创新之处 .......................................................................................................................... 4 2 相关理论以及国内外研究现状............................................................................................. 5 2.1 相关理论基础 .................................................................................................................. 5 2.1.1 战略管理理论............................................................................................................ 5 2.1.2 酒店定义及分类........................................................................................................ 5 2.2 关于企业战略管理研究现状 .......................................................................................... 7 2.2.1 国外研究现状............................................................................................................ 7 2.2.2 国内研究现状............................................................................................................ 8 2.3 关于酒店相关研究现状 .................................................................................................. 8 2.3.1 国外研究现状............................................................................................................ 8 2.3.2 国内研究现状.......................................................................................................... 10 2.4 文献述评 ........................................................................................................................ 11 3 XHKJ 酒店外部环境分析.................................................................................................... 13 3.1 一般环境分析 .........