随着中国加入 WTO，国内电子陶瓷欧亿·体育（中国）有限公司发展速度很快，产品需求不断增 多，并向着企业化、多品种、高性能方向发展，在有些领域可以替代塑料制品， 市场前景相当广阔。2006 年 8 月由国家标准化管理委员会牵头、建设部和卫生 部等参与制定的新的《生活饮用水卫生标准》的论证和审核，这是 21 年来中国 首次对饮用水卫生标准进行修订，同时，标志着在饮水机风行多年之后，人们 又开始回归到传统的“烧开水”的理念中来。于是，电热水壶便以其时尚、便 捷、卫生而受到消费者的青睐。项目投资选择新址进行产能扩建和新建年产 50 万只微晶陶瓷电热水壶生产线具有广阔的市场前景和发展趋势。加上湖南亚龙 电器有限公司的雄厚资金及先进管理经验，本项目完全有实力实现规模化生产 并迅速占领市场。 本文首先梳理了国内外已有的可行性研究相关理论，之后开始了对湖南亚 龙电器先进电子陶瓷及微晶玻璃电热水壶生产线项目的可行性分析。先介绍了 湖南亚龙电器电热水壶项目的建设必要性、市场前景、厂址与建设条件，并设 计了该项目的工艺方案和工程方案，基于上述情况，分析了亚龙电器电热水壶 项目的投资估算、流动资金估算、投资使用计划与资金筹措及财务分析，评估 了该项目的节能与环境保护情况，最后还进行了风险评价。 本文旨在将理论与实践相结合，通过分析湖南亚龙电器先进电子陶瓷及微 晶玻璃电热水壶生产线项目的可行性，尝试为该项目的实施制定一个合理的可 行性建设方案。按照该可行性方案设计，本项目实施后，按照高起点、高效率 的扩建方针，采用先进的工艺和技术，可使企业迅速成长，并提高市场竞争力。 该项目的实施，有很好的经济效益和社会效益。 关键词，亚龙电器；电热水壶生产线；可行性研究II Abstract At present, China's health industry is still in its infancy, management services are also in a loose state. People's health needs and national health care system delay caused by the conflict has become increasingly prominent. Existing national health care system is already sick patients to provide medical service agencies, and for health groups nationwide service management consulting organization still does not appear. Seen within the industry need to provide total health solutions, to provide consumers with all the health needs of the body. Hunan Water House International Health City is based on the above background, aims to health services for the ultimate goal, to provide consumers with a comprehensive health solutions, and for different individuals with different personalized services to enhance the people's health awareness. Shuifu International City provides comprehensive services and solutions for the overall health of the pattern will have a strong competitive edge. The project has carried out theoretical and practical issues worthy of further exploration and study. Firstly, combed the existing feasibility study abroad related theory, after the beginning of the Hunan Yalong Electric advanced electronic ceramics and glass-ceramic electric kettle production line project feasibility analysis. Yalong first introduced in Hunan Electric Kettle project construction necessity, market prospects, and construction site conditions, and the design process of the project plan and engineering solutions, based on the above, the analysis of the Yalong Electric Kettle project investment estimate ,liquidity estimates, investment and financing and plans to use financial analysis to assess the project's energy-saving and environmental conditions, and finally conducted a risk assessment. This paper aims to combine theory and practice, through the analysis of Hunan Electric Yalong advanced electronic ceramics and glass-ceramic electric kettle production line project feasibility, implementation of the project attempts to develop a reasonable feasibility of building programs. According to the feasibility of the program design, implementation of this project,in accordance with high starting point, high efficiency, the expansion policy, the use of advanced techniques and technologies that enable enterprises to rapidly grow and enhance market competitiveness. Implementation of the project, there are good economic and social benefits. Key words，Yalong Electirc; Kettle Production Line; Performance management systemIII 目 录 摘要............................................................................................................................ I ABSTRACT.................................................................................................................. II 第 1 章 绪论................................................................................................................1 1.1 研究背景 ..............................................................................................................1 1.2 研究目的和意义 ..................................................................................................2 1.3 国内外研究现状 ..................................................................................................3 1.3.1 国外研究现状.................................................................................................3 1.3.2 国内研究现状................................................................................................4 1.4 主要内容及结构安排 ..........................................................................................5 第 2 章 相关理论研究概述........................................................................................7 2.1 项目可行性研究 ..................................................................................................7 2.2 投资估算及资金筹措的相关方法 ......................................................................7 2.2.1 建设投资估算................................................................................................7 2.2.2 分项详细估算法............................................................................................7 2.3 风险分析法 ..........................................................................................................8 2.3.1 市场风险分析法............................................................................................8 2.3.2 资源风险分析法............................................................................................8 2.3.3 技术风险分析法............................................................................................8 2.3.4 工程风险分析法............................................................................................8 2.3.5 资金风险分析法............................................................................................9 2.3.6 社会风险分析法............................................................................................9 第 3 章 湖南亚龙电器电热水器生产线项目建设必要性与市场分析..................10 3.1 项目介绍 ............................................................................................................10 3.1.1 项目内容......................................................................................................10 3.1.2 项目实施的有利条件..................................................................................10 3.2 项目建设的必要性 ............................................................................................11 3.3 市场前景 ............................................................................................................12 3.4 厂址及建设条件 ................................................................................................15IV 3.4.1 厂址..............................................................................................................15 3.4.2 建设条件......................................................................................................16 第 4 章 湖南亚龙电器电热水器生产线项目工艺方案..........................................18 4.1 欧亿·体育（中国）有限公司及工艺简介 ................................................................................................18 4.2 微晶玻璃电热水壶主要工艺及技术创新 ........................................................20 4.3 工艺流程 ............................................................................................................21 4.4 原料供应及设备购置 .......................................................................