本文在“一带一路”发展战略背景下，遵循“四个全面”与“五大发展理念” 以及甘肃省促进华夏文明传承创新区建设，加大西部大开发步伐，加快推动文化 旅游强省等战略部署和发展要求，立足兰州市黄河风情线城市重点规划，提出了 具有建成世界古丝绸之路文化集成展示和甘肃省文化、旅游产业的标志性工程等 功能的“兰州丝绸之路文化博览园项目”，旨在推进甘肃国际化发展进程，提升 兰州市城市形象，形成兰州主题文化旅游新业态，并进行了严谨的理论探讨和可 行性分析研究。 本文共分五章，第一章绪论，主要包括项目研究背景、项目意义、城市主题 公园和可行性研究的理论研究现状述评、研究思路、研究方法等内容。第二章城 市主题公园相关理论与可行性研究技术路线，主要包括城市主题公园概念、主要 特征、分类、与区域经济社会发展关系、战略、趋势等以及可行性研究的技术路 线。第三章项目定位与功能布局，包括项目名称、建设用地选址及建设期限、目 标定位、指导原则、空间功能布局等。第四章项目可行性分析。包括宏观环境分 析、技术环境分析、市场运营分析、投资分析、经济社会文化效益分析和运营管 理模式构建、项目实施主体企业等内容。第五章研究结论与建议，认为该项目与 国家重大发展战略高度契合，与地方区域发展重点高度重合，符合转型发展的产 业政策导向，蕴藏着巨大的市场需求和开发潜力，具有可观的、持久的经济社会 文化效益，并提出加快推进项目进程的若干建议。 关键词，丝绸之路 城市主题公园 文化博览园 可行性分析EMBA 学位报告 作者，俞诗亮 兰州丝绸之路文化博览园项目可行性研究 II Abstract This paper is based on the development strategy of The Belt and Road , following development requirement of Four Comprehensives, Five Development Concepts and promoting the construction of Huaxia Civilization in Gansu, accelerating Western Develop, driving Strong province of cultural tourism, on the basis of key planning of The Yellow River style line in Lanzhou, suggest constructing a Landmark project that named Cultural Expo Park of Silk Road in Lanzhou, that contains functions as below: cultural integration display of Ancient Silk Road and culture, tourism industry in Gansu province. This project is aimed at promoting international development process of Gansu, enhancing the city image and forming the new format of theme culture tourism in Lanzhou. At the same time, the paper has conducted rigorous theoretical discussion and feasibility analysis. This paper is divided into five chapters. The first chapter is introduction, that research background and significance, the current research states of Theme Park and feasibility study, research ideas and methods are outlined. The theme park theories and technical routes of feasibility study are introduced in the second chapter, that mainly contains concept, key features, classification, the relationship between regional economic and social development, development strategy and trend of theme park, in addition, the technical route of feasibility study. The third chapter is project positioning and functional layout, it includes the project name, site selection, construction period, target setting, guiding principles, spatial function layout, and so on. The feasibility analysis is proposed in the fourth chapter, that has introduced macro-environment analysis, technical environment analysis, market operation analysis, investment analysis, analysis of economic, social and cultural benefits, model construction of operation and management, project implementation enterprise. At last, research conclusions and suggestions are raised in the fifth chapter, in which the project is considered highly compatible with the national major development strategy, highly fit with regional development priorities, in line with the transformation of industrial policy orientation, holding huge market demand and development potential, possessing considerable and lasting economic, social and cultural benefits. In the end, some suggestions are proposed to accelerate the project process. Key words: the Silk Road, theme park, Cultural Expo Park, feasibility analysisEMBA 学位报告 作者，俞诗亮 兰州丝绸之路文化博览园项目可行性研究 1 目 录 中文摘要................................................. I Abstract ................................................ II 第一章 绪论...............................................................................................1 1.1 研究背景及研究意义 ......................................... 1 1.2 研究现状 ................................................... 8 1.3 研究思路 .................................................. 13 1.4 研究方法 .................................................. 13 第二章 城市主题公园相关理论与可行性研究技术路线 ......... 15 2.1 城市主题公园概念界定与相关理论 ............................ 15 2.2 可行性研究的概念、内容与技术路线 .......................... 19 第三章 项目定位与功能布局 ............................... 21 3.1 项目名称 .................................................. 21 3.2 项目建设选址用地及建设期限 ................................ 21 3.3 项目目标定位 .............................................. 21 3.4 项目指导原则 .............................................. 23 3.5 项目空间功能区布局 ........................................ 24 第四章 项目可行性分析 ................................... 29 4.1 宏观环境分析 .............................................. 29 4.2 技术环境分析 .............................................. 39 4.3 市场运营分析 .............................................. 39 4.4 效益分析 .................................................. 41 4.5 投资分析 .................................................. 44 4.6 运营管理模式构建 .......................................... 45 4.7 项目实施主体企业 .......................................... 47EMBA 学位报告 作者，俞诗亮 兰州丝绸之路文化博览园项目可行性研究 2 第五章 结论与建议 ....................................... 49 5.1 研究结论 .................................................. 49 5.2 项目开发运营建议 .......................................... 52