I 摘要 随着科技的进步，时代的变迁，大众的旅游观念已经发生了的巨大的改变，传统模 式的旅游欧亿·体育（中国）有限公司已经无法满足现在个性化的旅游需求。随着互联网时代的到来，智能化管 理系统也应运而生，同时，国家出台了许多政策来扶持智能化管理系统，使之成为了现 在旅游欧亿·体育（中国）有限公司转型升级的重要机遇。曲江文旅作为陕西省内旅游业的领军者，互联网时代 对曲江文旅而言既是机遇也是挑战，必须把握好智能化管理系统的发展契机，才能在未 来旅游市场的竞争中立于不败之地。 本报告根据可行性研究理论和智能化管理系统相关欧亿·体育（中国）有限公司，通过对曲江文旅智能化管 理系统项目的技术分析和智能化管理系统欧亿·体育（中国）有限公司分析，通过可行性研究理论全面的对曲江 文旅投资智能化管理系统项目的可行性进行了研究。 以曲江文旅智能化管理系统项目为背景，介绍了曲江文旅公司智能化管理系统项目 的基本概况，围绕国家宏观政策分析、市场行情、智能化管理系统国内发展现状等几方 面进行了分析。同时，通过建立曲江文旅智能化管理系统项目的基础财务数据，并建立 了成本费用、收入明细表，利用现金流折现法分析了智能化管理系统项目的内含报酬率 和动静态财务评价指标，并根据分析结果得到初步可行性研究的结论。 本报告的研究成果对于曲江智能化管理系统项目具有借鉴意义。 关键词，智能化管理系统，曲江文旅，可行性研究西北大学硕士学位报告 II ABSTRACT With the advancement of science and technology, the changes of the times, the public's tourism concept has undergone tremendous changes, and the traditional model of the tourism industry has been unable to meet the current personalized tourism needs. With the advent of the Internet era, wisdom tourism has emerged at the same time. At the same time, the state has introduced many policies to support wisdom tourism, making it an important opportunity for the transformation and upgrading of the tourism industry. Qu Jiang Tourism Company is the leader of tourism in Shaanxi Province. The Internet era is both an opportunity and a challenge for Qu Jiang Tourism Company It is necessary to grasp the development opportunities of wisdom tourism in order to be invincible in the future tourism market competition. . Based on the feasibility study theory and intelligent management system, related materials, this paper, through the technical analysis of the Qu Jiang Tourism Company wisdom tourism project and the analysis of the wisdom tourism industry, through the feasibility study theory, studies the feasibility of the Qu Jiang Tourism Company investment intelligent management system, project. Based on the Qu Jiang Tourism Company Intelligent management system, Project, this paper introduces the basic situation of Qu Jiang Tourism Company wisdom tourism project, and analyzes the national macro policy analysis, market conditions, and domestic development status of intelligent management system,. At the same time, through the establishment of the basic financial data of Qu Jiang Tourism Company Intelligent management system, Project, and the establishment of a cost and income table, the cash flow discounted method is used to analyze the intrinsic rate of return and dynamic and static financial evaluation indicators of intelligent management system, projects, and based on the analysis results. The conclusion of the preliminary feasibility study was obtained. The research results of this thesis have reference significance for Qu Jiang Tourism Company Intelligent management system, project. Keywords: Intelligent management system,Qu Jiang Tourism Company，Feasibility Study摘要 III 目录 摘要......................................................................................................................................I ABSTRACT............................................................................................................................II 目录..................................................................................................................................III 第一章 绪论........................................................................................................................1 1.1 选题背景及意义.......................................................................................................1 1.1.1 选题的背景......................................................................................................1 1.1.2 选题的意义.......................................................................................................2 1.2 研究的思路及方法...................................................................................................2 1.2.1 研究思路..........................................................................................................2 1.2.2 研究方法..........................................................................................................2 1.3 研究的内容及框架...................................................................................................3 1.4 报告主要贡献...........................................................................................................4 第二章 可行性研究相关理论............................................................................................5 2.1 可行性研究的概念与内容.......................................................................................5 2.1.1 可行性研究的概念...........................................................................................5 2.1.2 智能化管理系统项目可行性研究的概念.......................................................5 2.1.3 可行性硏究的内容...........................................................................................5 2.2 可行性研究的作用...................................................................................................6 2.3 可行性研究的步骤...................................................................................................6 2.3.1 可行性硏究规划阶段.......................................................................................6 2.3.2 可行性硏究实施步骤.......................................................................................7 第三章 曲江文旅公司发展现状及存在问题....................................................................8 3.1 曲江文旅公司简介...................................................................................................8 3.2 曲江文旅公司智能化管理系统发展和管理中存在的问题...................................8 3.2.1 曲江文旅智能化管理系统发展现状...............................................................8 3.2.2 曲江文旅智能化管理发展中存在的问题.......................................................9西北大学硕士学位报告 IV 第四章 曲江文旅智能化管理系统项目必要性分析......................................................11 4.1 旅游欧亿·体育（中国）有限公司发展的要求.............................................................................................11 4.2 智能化管理欧亿·体育（中国）有限公司环境要求.....................................................................................12 4.2.1 潜在竞争者的威胁.........................................................................................12 4.2.2 国家级旅游景区智能化管理系统建设情况.................................................12 4.2.3 欧亿·体育（中国）有限公司内竞争者的竞争.....................................................................................18 4.2.4 目标市场分析.................................................................................................20 4.2 信息技术发展的要求.............................................................................................21 4.3 国家政策推进的要求.............................................................................................21 4.4 曲江文旅内部管理的发展要求.............................................................................22 4.4.1 企业决策管理的要求.....................................................................................22 4.4.2 企业决策组织扁平化的要求.........................................................................22 4.5 曲江文旅内部业务的发展要求.............................................................................23 第五章 曲江文旅智能化管理系统项目可行性分析......................................................25 5.1 曲江文旅智能化管理系统项目技术分析..