本文是“班客网”社交招聘项目商业计划书，重点研究“班客网”社交招聘项目在 开发运营中的市场定位是否合适，营销策略如何选择，以及项目投资风险如何等三个问 题。本报告的研究目的在于，为“班客网”社交招聘项目进行开发和运营商业策划提供 支持，为相关研究者提供参考。 本文结合各种分析工具综合研究“班客网”社交招聘项目的市场定位、实施策略、 财务预算、风险及防范等各个方面。首先，分析项目所面临的社会、政治、经济、技术 环境，以及所处的市场环境和欧亿·体育（中国）有限公司现状，运用 SWOT 分析法确定项目的市场定位。然后， 根据项目的市场定位，制定产品策略、商业模式、营销策略等经营管理方略租后，基于 市场基础数据，通过预估项目的成本投入及销售情况，进行项目的财务收进行分析，对 项目的盈利能力和绩效水平做出判断，分析项目可能遇到的风险，并提出应对措施。 “班客网”社交招聘项目，是一个新型的社交招聘平台，顺应了广大中小企业及时、 高效、精准的解决人才招聘需求的要求，为网络招聘欧亿·体育（中国）有限公司的创新提供了新的方向。“班 客网”社交招聘项目定位于中小型互联网企业，结合移动互联网技术，颠覆传统意义上 的网络招聘模式，创新产品方案——即时沟通招聘工具，定制以用户免费使用为基础的 运营策略，以升级功能收费与增值服务收费为盈利模式，保障项目营销任务的完成。该 项目盈利能力强，投资收益高，项目风险可控，能在 5 年内实现上亿人民币的利润，利 润率高。尽管可能面临一定的政策、资金、销售、技术风险，但风险均在可防范范围。 因此，“班客网”社交招聘项目有较高的可操作性，经济效益和社会效益。本商业计划 书对该项目全方位的分析，向投资者展示了该项目的优势与前景，并让投资者了解投资 风险，为投资者提供实际应用。 通过对班客网项目的研究论证，得出本文结论，班客网项目具有较大的市场机会， 是一个符合市场需求的，可操作性强的互联网招聘平台项目，同样是具有很高的社会意 义，有较高经济效益的互联网项目，具有较高的投资价值。 关键词，社交招聘 商业计划书 平台运营II Abstract This dissertation takes the BANKE social recruitment project as the research object. According to the requirements of the business plan, we focus on three problems, such as whether the market positioning of the class guest network social recruitment project is suitable in the development and operation of the market, how to choose the marketing strategy, and how to risk the project investment. The purpose of this study is to provide theoretical support for the development and operation of the BANKE social recruitment project, and to provide decision-making information for the related investors of the project. This dissertation combines various analytical tools to study the market positioning, implementation strategy, financial budget, risk and prevention of the social recruitment project of BANKE. First of all, analyze the social, political, economic and technical environment of the project, as well as the market environment and the status of the industry, using the SWOT analysis method to determine the market positioning of the project. Then, according to the market positioning of the project, formulate product strategy, business mode, marketing strategy and so on. On the basis of the project's basic data, through the reasonable estimate of the cost input and sales situation of the project, the financial income of the project is analyzed, the cash flow and net profit of the project are calculated, the profitability and the performance level of the project are judged, the risk of the project may be analyzed, and the countermeasures are put forward. This study believes that the social recruitment project of class guest network is a new type of social recruitment platform, which conforms to the requirements of the small and medium sized enterprises to solve the recruitment demand in time, efficiently and accurately, and provides a new direction for the innovation of the network recruitment industry. The Ben social recruitment project is located in the small and medium Internet enterprises, combined with mobile Internet technology, subverts the traditional network recruitment model, innovating product solutions - instant communication recruitment tools, customizing the operation strategy based on the free use of users, charging for the higher function and value-added services. The profit model ensures the completion of the project marketing task. The project has strong profitability, high investment income and controllable project risk. It can achieve 100 billion RMB profit in 5 years and has a high profit rate. Although risks may be faced with certain policies, funds, sales and technology, risks can be prevented. Therefore, the social network recruitment project has higher operability, economic and social benefits. The overall analysis of the project shows the advantages and prospects of the project toIII investors, and enables investors to understand the risk of investment and provide practical applications for investors. In general, the passenger network project is a high investment value, which is in line with the demand of the market, is highly operable and has social significance. It will have higher economic benefits. Keywords: social recruitment, business plan, App operation.IV 目 录 摘要.......................................................................................................................I ABSTRACT ................................................................................................................. II 目 录.......................................................................................................................IV 表目录....................................................................................................................VII 图目录...................................................................................................................VIII 第一章 绪论............................................................................................................. 1 1.1 研究背景和研究意义 ............................................................................................. 1 1.1.1 研究背景.......................................................................................................... 1 1.1.2 研究的目的与意义.......................................................................................... 3 1.2 文献综述 ................................................................................................................. 4 1.2.1 网络招聘的国外研究....................................................................................... 4 1.2.2 网络招聘的国内研究....................................................................................... 6 1.2.3 外部环境研究相关分析方法概述.................................................................. 8 1.3 研究内容和报告框架 ............................................................................................. 9 1.3.1 研究内容.......................................................................................................... 9 1.3.2 研究框架........................................................................................................ 11 1.4 研究方法 ............................................................................................................... 12 第二章 项目市场定位分析 .................................................................................... 13 2.1 项目基本情况概述............................................................................................ 13 2.1.1 项目创始团队与组织结构............................................................................ 13 2.1.2 项目简介........................................................................................................ 15 2.2 中国网络招聘市场研究 ....................................................................................... 17 2.2.1 宏观环境分析 .................................................................................................... 17 2.2.2 中国网络招聘发展现状................................................................................ 20 2.2.3 中国网络招聘的市场规模及用户规模........................................................ 22 2.3 网络招聘市场竞争分析.......................................................................