文本描述
电器连锁的全球标杆——Bestbuy
Bestbuy是消费电子的全球标杆。Bestbuy国际化
也刚刚开始。Bestbuy数字化转型快且比较成功。
bjaq
高级经济师
2004年4月17日
本报告分五部分:
1. Bestbuy基本情况;
2. Bestbuy03、04财年发展轨迹;
3. Bestbuy四项战略特点解析;
4. Bestbuy品牌竞争力;
5. Bestbuy价值模式;
6. Bestbuy2004零售转型实施策略。
机密
Bestbuy 基本情况
机密
BESTBUY简介
Minneapolis-based Best Buy Co., Inc. is North America's
leading specialty retailer of consumer electronics, personal
computers, entertainment software and appliances.
The Company's subsidiaries operate retail stores and/or
web sites under the names: Best Buy (BestBuy),
Future Shop (FutureShop.ca), Geek Squad
(GeekSquad), and Magnolia Audio Video
(Magnoliaav).
The Company's subsidiaries reach consumers through
approximately 750 retail stores 750 retail stores in the United States and
Canada.
全球最大的消费电子零售商(2003 )
Largest Consumer Electronics Retailer
700 stores in North
America
FY03 revenue of $20.9
billion*
Market share of
approximately 15%
No. 1 in consumer
electronics, No. 2 in
home
office and entertainment
software
北美700家店;
03财年销售收入209亿美元;
市场份额接近15%;
消费电子第一,家庭办公和
娱乐软件第二。
全球最大的消费电子零售商(2004)
More than 750 stores in
North America
FY04 revenue of $24.5
billion*
Market share of
approximately 16%
No. 1 in consumer
electronics, No. 2 in
home office and
entertainment software
* Continuing operations
750家店;
元;
市场占有率16%;
Largest Consumer Electronics Retailer
北美700家店;
03财年销售收入209亿美元;
市场份额接近15%;
消费电子第一,家庭办公和
娱乐软件第二。
全球最大的消费电子零售商(2004)
Largest Consumer Electronics Retailer
More than 750 stores in
North America
FY04 revenue of $24.5
billion*
Market share of
approximately 16%
No. 1 in consumer
electronics, No. 2 in
home office and
entertainment software
* Continuing operations
2004年3月底,北美超过
750家店;
04财年收入达到245亿美
元;
市场占有率16%;
消费电子排名第一,家庭办
公和娱乐软件排名第二。
....
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