目前，冷弯型钢市场前景较好，客车用高强度方矩形管市场刚刚萌芽，国内 尚无专业的高强度方矩形管生产线。目前国内的高强度方矩形管生产能力已经严 重落后于当前的市场需求。宝钢型钢公司推出冷弯型钢项目的想法应运而生。在 当前世界经济一体化、全球市场竞争环境下，企业面临着许多风险与盈利并存的 投资机会，如何科学进行投资决策，避免投资失败是投资者关注的首要问题。 研究首先回顾了以往关于项目可行性分析的国内外相关文献，概述了宝钢型 钢公司高强钢项目，根据宝钢型钢公司高强钢项目的特征，宝钢型钢公司高强钢 项目市场预测及开发计划以及宝钢型钢公司高强钢项目建设规划对钢型钢公司高 强钢项目做出相应的财务评价。研究发现宝钢高强钢项目总体上来说与欧亿·体育（中国）有限公司发展 趋势一致，符合市场需求，充分利用了公司的传统优势，与公司战略契合程度高； 宝钢高强钢项目在资金筹集、投资建设、工艺技术和日常运营方面都有保障，可 行性程度较高。通过对宝钢高强钢项目进行项目经济效益分析和敏感性分析，表 明该项目可行。最后，文章还指出了研究存在的一些不足，以期为后续研究者提 供进一步的研究方向。 对该项目进行可行性研究有较大意义，首先有利于宝钢型钢公司优化资源配 置，进行重组整合和不断做大做强；其次有利于帮助公司管理者强化投资决策的 前期评估，减少潜在的风险，提高项目投资的成功率；最后有利于公司企业对市 场风险进行充分分析，及时采取措施减少或规避风险等。 关键词，宝钢型钢公司；高强钢项目；可行性分析工商管理硕士学位报告 III Abstract At present, the market prospect of cold formed steel is better, the market of high strength square tube is just budding, and there is no professional high strength square tube production line in China. At present, the production capacity of high strength rectangular tube in China has lagged far behind the current market demand. The idea of the roll out steel project of Baosteel steel company came into being. In the current world economic integration, the global market competition environment, the enterprise is facing the coexistence of many risks and profits of investment opportunities, how carry out scientific investment decision, to avoid the failure of investment is investors concerned about the primary problem. Study begins with a review of the past on the project feasibility analysis of the related literature at home and abroad, an overview of the steel company of Baosteel type high strength steel project, according to Baosteel type steel high strength steel project characteristic, Baosteel type high strength steel company steel project market forecast and development plan and high strength steel company of Baosteel type steel project planning and construction of steel reinforced high strength steel company steel project to make corresponding financial evaluation. Study found that Baosteel high-strength steel project in general is consistent with the trend of development of the industry, in line with market demand, make full use of the company's traditional strengths, and corporate strategic fit degree is high; Baoshan Iron and steel and high strength steel project in fund raising, construction investment, technology and daily operations are guaranteed, feasibility degree higher. Through the anal ysis of economic benefit and sensitivity of Baosteel high strength steel project, this project is feasible. At last, the paper also points out some shortcomings of the research, in order to provide further research directions for the following researchers. The project feasibility study is of great significance, first of all, there are conducive to Baosteel steel companies to optimize the allocation of resources, for the reorganization and integration and continue to become bigger and stronger; followed by a preliminary assessment to help the company managers strengthening the investment decision-making, reduce the potential risks, and improve the success rate of investment projects; and finally conducive to the companies in the market risk for a full analysis, to take timely measures to reduce or avoid the risk.宝钢型钢公司高强钢项目可行性研究 IV Key words: Baosteel steel company; High strength steel project; Feasibility analysis工商管理硕士学位报告 V 目 录 学位报告原创性声明和学位报告版权使用授权书 ................................................... I 摘要........................................................................................................................II Abstract ....................................................................................................................III 插图索引 ................................................................................................................. VII 附表索引 ................................................................................................................VIII 第 1 章 绪 论 ...........................................................................................................1 1.1 选题背景与研究意义 ..................................................................................1 1.2 论基础与文献综述 ......................................................................................2 1.2.1 理论基础 ...............................................................................................2 1.2.2 研究综述 ...............................................................................................5 1.3 研究内容与研究方法 ..................................................................................9 1.3.1 研究内容与框架 ...................................................................................9 1.3.2 研究方法 .............................................................................................10 第 2 章 宝钢型钢公司高强钢项目概述...................................................................12 2.1 宝钢型钢公司简介 .....................................................................................12 2.1.1 宝钢公司简介 .....................................................................................12 2.1.2 宝钢型钢公司简介 .............................................................................12 2.2 冷弯型钢欧亿·体育（中国）有限公司发展现状 ............................................................................13 2.2.1 中国钢铁工业和钢结构欧亿·体育（中国）有限公司现状 .......................................................13 2.2.2 中国冷弯型钢欧亿·体育（中国）有限公司现状......................................................................15 2.2.3 欧亿·体育（中国）有限公司发展方向 .....................................................................................16 2.3 宝钢型钢公司高强钢项目意义和内容 .....................................................17 2.3.1 高强钢项目意义 .................................................................................17 2.3.2 高强钢项目内容 .................................................................................18 第 3 章 宝钢型钢公司高强钢项目市场分析及开发计划........................................20 3.1 大中型客车市场分析 ................................................................................20 3.1.1 总体市场情况 .....................................................................................20 3.1.2 市场发展趋势及分析 .........................................................................21 3.2 客车用高强度方管市场分析 ....................................................................22 3.2.1 市场需求分析 ......................................................................................22 3.2.2 市场发展态势 .....................................................................................23宝钢型钢公司高强钢项目可行性研究 VI 3.2.3 竞争态势及竞争对手分析 ..................................................................23 3.2.4 市场需求及市场格局分析 ..................................................................24 3.3 目标市场选择及整体开发计划..................................................................24 3.3.1 目标市场分析 .....................................................................................24 3.3.2 项目整体开发计划 .............................................................................25 第 4 章 宝钢型钢公司高强钢项目建设规划 ...........................................................27 4.1 技术及配套条件 ................