摘要
I
摘 要
我国的首只阳光私募基金成立于2004年，在过去十四年的发展历程之中，
中国私募基金产品从无到有，规模从小到大，策略也从单一到多元化，都得到
了极大程度的发展。截至2016年底，我国共有7781家私募证券基金管理人，
7988家私募股权基金管理人，1218家创投基金管理人，以及其他类型管理人446
家，合计17433家私募基金。而截至到2017年2月底，我国私募基金欧亿·体育（中国）有限公司认缴
规模 11.35万亿，较2016年末又增长了1.11万亿，增幅高达到10.84%。私募
基金与中国A股市场共同成长，相伴相长的格局，俨然已成为中国资本市场中
的一股不可小觑的力量。[3]
本文综合运用实证分析、对比分析、欧亿·体育（中国）有限公司分析等方法，着重分析了JZ私募
基金公司从设立，到运营，到逐步壮大的过程，并试图通过对JZ私募基金公司
的经营发展分析，来找寻我国私募发基金公司发展的有效模式，探究其发展思
路、规范企业运行过程，为我国未来私募企业经营发展，提供合理化建议
本文包括绪论、文献综述、正文论述与结论几部分。从理论基础延伸到JZ
私募基金公司该如何运用企业发展战略去实现企业发展
关键词:发展战略；合伙制；产品设计；投资策略；员工激励
ABSTRACT
II
ABSTRACT
The first sunshine private fund in China was established in 2004. In the course of
the development of the past fourteen years, China's private fund products have been
from nothing to a large scale, and the strategy has been developed from a single to a
diversified one. By the end of 2016, there were 7781 private equity fund managers,
7988 private equity fund managers, 1218 venture capital fund managers, 446 other
types of managers, and 17433 private equity funds. By the end of February 2017, the
scale of private equity industry in China was 11 trillion and 350 billion, which
increased by 1 trillion and 110 billion compared with the end of 2016, and the growth
rate reached 10.84%. The growth of private equity and China's A share market has
been a strong force in China's capital market.
By using the methods of empirical analysis, comparative analysis and industry
analysis, this paper focuses on the analysis of the process of JZ private fund company
from the establishment, the operation to the gradual expansion, and tries to find out
the effective mode of the development of the private fund company of our country
through the analysis of the management and development of the JZ private fund
company, and explore its development thought. Road, standardize the operation
process of enterprises, provide rationalization proposals for the future development of
private businesses in China.
This paper includes introduction, literature review, text discussion and
conclusion. From theoretical basis to JZ private equity fund company how to use
enterprise development strategy to achieve enterprise development.
Key Words: development strategy； partnership； product design； investment
strategy； employee motivation
目录
III
目 录
第1章 绪论 ..... 1
1.1 论文选题的背景和意义 ........ 1
1.1.1研究背景 .......... 1
1.1.2研究意义 .......... 1
1.2国内外现状研究 ......... 2
1.2.1国外研究现状 .. 2
1.2.2 国内研究现状 . 3
1.3 本文的研究思路和研究方法7
1.3.1基本思路 .......... 7
1.3.2研究方法 .......... 7
第2章相关理论概述 ........... 9
2.1企业发展战略内涵和本质 ..... 9
2.2企业发展战略的特征 ........... 10
2.2.1整体性10
2.2.2长期性10
2.2.3基本性11
2.2.4谋略性11
2.2.5创新性12
2.3私募基金的概念以及类型 ... 13
2.3.1私募基金的概念 ........ 13
2.3.2私募基金的类型 ........ 13
2.4私募基金投资理论 ... 18
2.4.1净资产收益率理论（杜邦分析法）18
2.4.2市盈率分析理论 ........ 20
第3章JZ私募基金的发展环境分析 ........ 24
3.1 JZ私募基金公司简介 .......... 24
3.2 政策环境分析 .......... 24
3.3 宏观经济环境分析 .. 26
3.4欧亿·体育（中国）有限公司环境分析 ........... 29
第4章JZ私募基金发展战略的制定 ........ 35
4.1战略定位 ....... 35。