大连理工大学专业学位硕士学位论文
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摘要
国民经济的发展离不开配套欧亿·体育（中国）有限公司的支撑，其中电线电缆是其中最大欧亿·体育（中国）有限公司之一，在能
源、交通、通信、企业及石油化工等产业中应用宽泛。随着我国经济的稳步发展，在“十
三五”期间，电线电缆相关欧亿·体育（中国）有限公司方面的投资规模加大，增加了对电线电缆产品的需求，
尤其是对高端产品的需求，对该欧亿·体育（中国）有限公司的发展带来了机遇。同时，我国电线电缆欧亿·体育（中国）有限公司面临
挑战，产品同质化严重，低端产品市场竞争激烈、利润较少，面对整个电线电缆产业结
构的调整，国家政策对于企业自主创新的支持，整个市场对于电缆需求的增大，电缆企
业的生存发展不能仅依靠传统的管理经验，有必要进行科学管理，打造核心优势。企业
战略管理明确了企业的发展方向与目标，提升它的竞争力，这是当前每个企业需开展的
重点工作
基于以上研究背景，本文以辽宁省新星电线电缆有限公司作为研究对象，对其进行
充分调研，在基于企业战略管理理论的基础上，采用PEST、波士顿五力模型等方法，分
析新星公司面临的机会与威胁，自身的优势与劣势，对其竞争战略进行深入研究，探索
新星公司实施企业竞争战略管理的选择与保障措施，为中小型电线电缆企业实施企业战
略管理提供参考与借鉴
本文共分为六个章节对辽宁省新星电线电缆有限公司企业竞争战略进行深入研究，
第一章对研究背景与意义、方法、思路和框架等进行阐述。第二章主要进行理论综述与
现状分析。第三章在理论分析的基础上，对新星公司的外部环境、内部环境进行分析
第四章根据SWOT模型分析的要点，对新星电缆公司目前的优势、劣势进行分析，进而
确定战略选择与实施过程。第五章阐述辽宁新星电线电缆有限公司竞争战略实施与保障
体系，最后进行总结与展望
关键词：电线电缆；竞争战略；研究
辽宁新星电线电缆有限公司发展战略的研究
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Research on competition strategy of Liaoning Xinxing
wire and cable Co. Ltd
Abstract
The development of national economy is inseparable from the support of supporting
industries. Wire and cable is one of the largest industries, and it is widely applied in energy,
transportation, communications, enterprises and petrochemical industries. With the steady
development of China's economy, in the 13th Five-Year period, in terms of wire and cable
industry investment is increased, the increase of wire and cable products demand, especially the
demand for high-end products, has brought opportunities for the development of the industry.
At the same time, China's wire and cable industry is facing challenges, the homogeneity of the
products, the low-end product market competition, low profits, in the face of the entire cable
industry structure adjustment, national policy support for independent innovation of enterprises,
the market for the increasing demand of cable, cable for the survival and development of
enterprises can not only rely on traditional management experience, have the need for scientific
management, build the core advantage. The strategic management of the enterprise has clearly
defined the direction and goal of the development of the enterprise, and promoted its
competitiveness, which is the key work to be carried out by every enterprise at present.
Based on the above research background, this paper takes Liaoning Province Star Wire &
Cable Co. Ltd as the research object, carried out a full investigation of it, based on the enterprise
strategic management theory, using PEST, five forces model analysis of Boston, Nova
company faces the opportunities and threats, its own advantages and disadvantages, in-depth
study of its development to explore the implementation of strategy selection and safeguard
measures of enterprise strategic management CNSPC, and provides reference for the
implementation of enterprise strategic management of small and medium sized enterprises of
wire and cable.
This paper is divided into six chapters to further study the development strategy of
Liaoning Xinxing wire and cable Co., Ltd., the first chapter describes the research background
and significance, methods, ideas and frameworks. The second chapter mainly carries on the
theoretical summary and the present situation analysis. The third chapter analyses the external
environment and internal environment of Xinxing company on the basis of theoretical analysis.
The fourth chapter, according to the main points of SWOT model analysis, analyzes the
advantages and disadvantages of Xinxing cable company, and then determines the strategy
大连理工大学专业学位硕士学位论文
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selection and implementation process. The fifth chapter expounds the development strategy
implementation and security system of Liaoning Xinxing wire and cable Co., Ltd., and finally
summarizes and prospects.
Key Words：Wire and Cable; Competition Strategy;Research
辽宁新星电线电缆有限公司发展战略的研究
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目录
摘要 ..... I
Abstract ...... II
1绪论 ...... 1
1.1研究背景与目的 ........... 1
1.1.1研究背景1
研究的目的与意义 ........ 2
1.2研究对象 ........... 2
1.3研究方法 ........... 2
1.4研究内容与框架 ........... 2
2企业竞争战略管理研究综述 .. 4
2.1国内外企业战略管理理论研究现状 ... 4
2.1.1国外企业战略管理理论研究现状 ........ 4
2.1.2国内企业战略管理理论研究现状 ........ 5
2.2企业战略管理概念界定 ........... 6
2.3企业竞争战略理论 ....... 6
2.3.1成本领先战略 .... 6
2.3.2差异化战略 ........ 7
2.3.3集中化战略 ........ 7
2.4国内外电力企业战略管理发展分析 ... 7
2.4.1国外电力企业战略管理研究现状 ........ 7
2.4.2国内电力企业战略管理研究现状 ........ 7
2.5战略管理研究主要分析方法 ... 8
2.5.1PEST分析法 ...... 8
2.5.2波特五力模型 .... 8
2.5.3SWOT矩阵分析法 ........ 8
3辽宁新星电线电缆有限公司竞争战略环境分析 .... 10
3.1辽宁新星电线电缆有限公司外部环境分析 . 10
3.1.1辽宁新星电线电缆有限公司外部环境分析（PEST） ......... 10
3.1.2辽宁新星电线电缆有限公司产业环境分析（波特五力模型） ...... 13
3.2辽宁新星电线电缆有限公司内部环境分析 . 16
1.1.2。