Content 04 Key Findings 07 Preferred Industries 11 World’s MostAttractive EmployerRanking 17 Assessing Students’Career Goals 23 Top Employer BrandAttributes 29 Communication ChannelsWorld’s Most Attractive Employers 2018| Each year, Universum surveys overone million career seekersglobally. In this study, we ask:Which employers do students hold inhighest regard, and what factors affectthat decision The rankings chart the fortunes of individual companies’ talent-atracton efortsand document students’ shifing ideas about what defnes an ideal employer.3 World’s Most Attractive Employers 2018|Key Findings Key Findings World’s Most Attractive Employers 2018|4 。。。。。。