摘要
iAbstract
ii摘要
i
论文题目：西北水电建设咨询公司多元化战略研究
学科名称：工商管理
学员姓名：邓彦奇 签名：
指导教师：刘书庆 教授 签名：
摘要
西北水电建设咨询公司是一家以水利水电建设工程为主业的大型咨询监理单位，经过
多年发展，该公司具备了本欧亿·体育（中国）有限公司最高资质水平，并承揽了国内外几十项大型水电工程的监
理工作，已成为我国水电建设监理欧亿·体育（中国）有限公司的品牌企业。但是，随着近些年国内水电资源的过
度开发，造成可利用资源已所剩无几，欧亿·体育（中国）有限公司内竞争空前激烈。虽然存在一些不可预见的经
营风险，但面对巨大的生存压力，西北水电建设咨询公司必须通过多元化战略的实施，开
拓新市场，以达到其由咨询监理单位向工程单位战略转型的目的

本文在探讨相关多元化战略理论研究现状的基础上，首先对水电建筑欧亿·体育（中国）有限公司的关键成
功因素进行了调查分析，得出了该欧亿·体育（中国）有限公司关键成功因素包括技术保障能力、施工过程管理能
力、人力资源保障能力、QHSE 管理体系完善能力、总成本控制能力五种相关因素，同时
对西北水电建设咨询公司的外部环境进行了分析，认为其面对欧亿·体育（中国）有限公司技术环境、战略联盟模
式、欧亿·体育（中国）有限公司竞争特征、潜在竞争者进入壁垒较高等几项机遇，也面对国家政策环境、市场经
济环境、自然环境、欧亿·体育（中国）有限公司竞争格局日趋激烈等诸多外部威胁。接着，利用调查法对该公司
内部资源的优、劣势进行调查分析，得出其相对优势表现在勘察设计能力、施工过程管理
能力、技术保障能力、总成本控制能力等方面；相对劣势表现在营销管理能力、采购与分
包管理能力、人力资源保障能力、知识资源保障能力等方面。然后，采用 SWOT 矩阵方
法，制定出该公司多元化战略的备选方案，包括技术相关多元化、市场相关多元化、市场
弱化多元化。再次，对该公司备选多元化战略进行了定性和定量的评价，分析出其未来在
多元化战略实施时应按照以持续进行的重建战略为基础、战略联盟为契机，实施技术相关
多元化战略。最后，为了确保该公司多元化战略的顺利实施，从加强市场开拓能力、提升
人力资源保障能力、完善 QHSE 管理体系以及提高风险抵御能力等几个方面提出了相应
的实施建议

【关 键 词】水电建筑企业 多元化战略
【论文类型】应用研究Abstract
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Title: Northwest hydroelectric construction consulting firm
diversification strategy research
Major: Business Administration
Student:Deng Yanqi Signature:
Supervisor:Prof. Liu Shuqing Signature:
Abstract
Northwest hydroelectric construction consulting co., LTD. Is a large in the construction of
water conservancy and hydropower engineering consulting supervision unit, after years of
development, the company has the highest level of qualification in the industry, and undertake
the supervision work of dozens of large hydropower projects at home and abroad, has become a
brand enterprise of our country&39;s hydropower construction supervision industry. But with
excessive domestic hydropower resources development in recent years, due to available
resources is running out, unprecedented fierce competition in the industry. Although there are
some unforeseen operational risks, but in the face of enormous pressure to survive, the
northwest hydroelectric construction consulting company must through the implementation of
the strategy of diversifying, develop new markets, in order to achieve their strategic
transformation to engineering units by consulting supervision unit.
This article was to explore the related diversification strategy, on the basis of theory
research status, the key success factors of hydropower construction industry has carried on the
investigation and analysis, it is concluded that the industry key success factors including
technical support capability, ability construction process management, human resources
guarantee ability of QHSE management system perfect, the total cost control ability of five
kinds of relevant factors, the external environment of northwest hydroelectric construction
consulting company is analyzed, its technological environment facing the industry competition,
strategic alliance mode, industry characteristics, potential competitors, high barriers to entry
several opportunities, also face the national policy environment, market economy environment,
natural environment, increasingly fierce competition in the industry, and many other external
threats. Then, using the method of investigation of the company internal resources analysis of
the advantages and disadvantages of the investigation, it is concluded that the relative
advantage in survey and design, construction process management ability, technical support
capability, total cost control, etc; Relative disadvantage in marketing management, procurement
and subcontract management, human resources guarantee ability, professional information andAbstract
iii
knowledge support capability, etc. By adopting the method of SWOT matrix, and then, the
company diversified strategic alternatives, including weakening technology related
diversification, market diversification, market diversification. Again, optional strategy of
diversifying the company has carried on the qualitative and quantitative evaluation, analysis its
future in the diversified strategy implementation should be in accordance with the on the basis
of the ongoing reconstruction strategy, strategic alliance as an opportunity to implement the
strategy of technology related diversification. Finally, in order to ensure the smooth
implementation of the company&39;s diversification strategy, from strengthening market
development ability, improve human resources guarantee ability, improving QHSE management
system and improve ability to resist risk and so on several aspects put forward the
corresponding implementing Suggestions.
【Key words】hydropower construction enterprises,Diversification strategy
【Study Type】applied Research目录
I
目 录导论
. 1
1.1 研究背景及意义......... 1
1.1.1 研究背景 .......... 1
1.1.2 课题研究目的及意义... 2
1.2 课题主要研究方法及框架..... 3
1.2.1 主要研究方法... 3
1.2.2 课题研究框架... 3多元化战略理论
...... 5
2.1 多元化战略常见类型.. 5
2.1.1 技术相关多元化理论... 5
2.1.2 市场相关多元化理论... 6
2.1.3 技术市场弱化多元化理论........ 6
2.2 多元化战略实施的利弊与风险 ......... 7
2.2.1 多元化战略实施的利弊7
2.2.2 多元化战略实施的风险7
2.3 我国建筑企业多元化发展现状及存在问题.. 8西北水电建设咨询公司外部环境分析
..... 10
3.1 外部环境分析 .......... 10
3.1.1 国家政策环境分析..... 10
3.1.2 市场经济环境分析..... 10
3.1.3 技术环境分析..11
3.1.4 自然环境分析..11
3.2 相关欧亿·体育（中国）有限公司关键成功因素调查与确定 12
3.2.1 欧亿·体育（中国）有限公司关键成功因素调查 ......... 12
3.2.2 欧亿·体育（中国）有限公司关键成功因素确定 ......... 13
3.3 相关欧亿·体育（中国）有限公司竞争环境分析....... 13
3.3.1 主要竞争者分析与评价 ......... 13
3.3.2 潜在竞争者进入壁垒分析与评价...... 14
3.3.3 顾客侃价能力分析..... 15
3.3.4 供应商侃价能力分析. 16西北水电建设咨询公司内部资源能力分析
......
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