摘要
企业文化理论从上个世纪七十年代被提出开始就一直受到各方的广泛关注，
被称作是第二只“看不见的手”。经过三十年发展，优秀的企业文化已然是成功
企业的必备条件。观察全球五百强企业能够发现，它们都非常重视企业文化建设，
通过企业文化为自身发展注入活力，这也是它们可以长期保持竞争优势的重要原
因之一

未来企业之间的竞争归根到底就是人才竞争，而企业只有具备强大的学习与
培训能力，培养出优秀人才，这样才能够在激烈竞争中领先对手。据此，学习型
企业文化应运而生。学习型企业文化的主要内涵就是不仅具备一般企业文化特
征，同时还显示出鲜明特色，能够为企业的学习和创新提供指导，满足当今时代
的发展要求。其中，学习并非指学校中的学习或者是学习相关知识，同时与西方
企业提出的学习型组织的“学”和“习”也不同。学习型企业文化同时具有企业
文化与学习型组织这两个管理体系的特征，鼓励员工进行知识创造和分享，这是
知识经济时代企业能否取得竞争胜利的重要原因

本文首先阐述了企业文化理论以及当前的研究背景，归纳了文化、企业文化
的内涵、层次以及分类，阐释 ZB 学习型企业文化构建的具体情况，基于公司当
前发展情况入手,通过访谈的方式对 ZB 集团企业文化进行分析和研究，结合学习
型企业文化的理论和方法，建立 ZB 集团学习型企业文化模式。希望此文对相关
民营企业的企业文化构建有一定的借鉴意义

关键词：ZB 集团；学习型组织；企业文化；构建II
Abstract
Corporate culture is known as the second invisible hand. Since its appearance
in the 21st century, the theory of corporate culture has quickly swept the world in
recent years, providing magic success for many enterprises. Companies good at
bringing their own corporate culture into action will be better than others. Taking
world&39;s top five hundred companies for example, they depend on their corporate
culture, thus keeping their flag flying for decades.
The future competition is the talent competition. The only lasting competitive
advantage is the ability to learn faster than competitors, thus learning organization
comes into being. Learning corporate culture has particular connotations: it advocates
corporate culture not only has the basic characteristics of the traditional culture, and
distinctive features, to show the enlightenment of learning and innovation to the
corporation, with the progress of the times. Its learning is different from learning in
school, and traditional learning based on learning knowledge. It is also different from
the western learning organization of the general sense of study and acquisition
with no specific connotation. It absorbs the essence of the two management theories
of learning organization and corporate culture, encourages and promotes knowledge
sharing and creating. It will prove whether a corporation has the competitive
advantages.
Based on the theory and research background of corporate culture, this paper
summarizes the connotation, classification and structure of culture and corporate
culture. It also illustrates the construction and implementation of learning corporate
culture of ZB group. Then, it analyzes and researches on the corporate culture of ZB
group by way of interview, starting from the present situation of the development of
the company. Finally, it constructs the mode of the learning corporate culture of ZB
group in combination with the theory and method of the learning corporate culture.
The paper hopes to be used for reference for the construction of the corporate culture
of private enterprises.
Key words: ZB Group; Learning Organization; Corporate Culture; ConstructionIII
目 录
中文摘要I
英文摘要..........II
目 录........III
1 绪论....1
1.1 研究的目的和意义........ 1
1.2 国内外研究现状 1
1.2.1 国外研究现状.........1
1.2.2 国内研究现状.........2
1.3 研究的思路与方法........ 2
1.3.1 研究的思路.2
1.3.2 研究方法.....3
1.3.3 创新点及不足之处.3
2 概念界定与理论基础4
2.1 学习型组织........ 4
2.2 企业文化的层次 4
2.2.1 企业精神文化.........4
2.2.2 企业制度文化.........5
2.2.3 企业行为文化.........5
2.2.4 企业物质文化.........6
2.3 学习型组织与企业文化的关系 6
3 ZB 集团企业文化的现状.......8
3.1 ZB 集团简介....... 8
3.2 ZB 集团企业文化的现状分析... 8
3.2.1 ZB 集团企业文化精神层现状分析8
3.2.2 ZB 集团制度文化现状分析9
3.2.3 ZB 集团物质文化现状分析..........10
3.3 ZB 集团企业文化的思维和建设理念. 11
3.3.1 ZB 集团推行“学习型企业文化”的思维..........11
3.3.2 ZB 集团规范企业文化建设理念..12
4 ZB 集团企业文化变革的成果与困难.........14
4.1 ZB 集团企业文化变革的成果. 14IV
4.1.1 员工团队意识逐渐增强...14
4.1.2 科技创新工作力度逐步加大.......14
4.1.3 重视人力资源培训...........15
4.1.4 企业形象得到提升...........15
4.2 ZB 集团企业文化变革中遇到的困难. 15
4.2.1 学习型企业文化的意识不够浓厚...........16
4.2.2 缺乏完善的学习型组织的企业管理机制...........16
5 ZB 集团学习型企业文化构建.........17
5.1 ZB 集团学习型企
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