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关键词:互联网金融;商业银行;影响;业务渗透;风险III
Abstract
The current rapid development of Internet banking, it is a new force rising, from
online banking to online payment to the stage of development of the mobile Internet,
because of the government&39;s open and inclusive attitude, making the Internet finance from
the Internet banking to mobile Internet only with a dozen years. The current Internet
financial innovation degree is extremely high, its financing involves all walks of life, has
penetrated into the major commercial banks in many businesses. Internet financial
enterprises and the third party payment platform, relying on its own e-commerce platform
and advanced information technology, began to enter the payment, settlement, financing,
investment and financing and other major areas, breaking the monopoly of commercial
banks financial business. With the development of science and the Internet financial
industry, commercial banks by financial disintermediation and technical disintermediation
impact, the business of commercial bank financial business into the Internet banking
business in commercial banks, as in the past to take the 28 laws to select a customer
object, leaving customers in large quantities to the Internet financial market. Business
development of commercial banks has to face many challenges. To study the effect of this
is brought about by the Internet banking of commercial banks, in-depth understanding of
the financial Internet plus the concept, connotation and denotation, and the development
mode and trend of its characteristics, to master, in order to further study the financial
impact of the Internet on commercial banks in terms of business. Through the
investigation, that the P2P net loan and third party Internet financial mode of payment has
penetrated into the commercial bank financing loans, payment and settlement, the effect
of intermediate business of the bank&39;s income, and the Internet financial management
concept of indirect commercial banks to influence, on its open, equality and cooperation
the concept of customer experience, sharing of commercial banks should learn the place.
Thus, the challenges and opportunities of the Internet financial aspects of the strategy are
developed from the aspects of penetration, Internet financial impact on the business ofIV
intermediate business income and business philosophy influence, banks need to change
the management idea, enhance the level of business, pay attention to the customer
experience to upgrade, the establishment of Bank business platform, launched the product
portfolio high quality, to small and micro business loans and business development, and
actively occupy the mobile payment market, through the combination of a new path to
explore win-win cooperation. At the same time, we should strengthen the risk control and
cultivate comprehensive talents, so as to better develop the enterprise itself. The first part
of this paper mainly introduces the generation of many kinds of business of China&39;s
commercial banks in the development of the Internet technology under the impact of
Internet financial enterprises continue to emerge to the traditional commercial banking
business caused a very big impact, is based on this the paper launched on the Internet in
the financial background of the impact of China&39;s commercial banks the research and
Countermeasures to provide intellectual support in future development of commercial
banks. The second part of this paper mainly introduces the new financial products and
services and the Internet financial products under the background of Internet fusion
derived, including Internet plus financial related concept, connotation and extension, this
part also introduces the main characteristics of China&39;s Internet financial products and
services rendered, reasons for financial products the in-depth analysis. The third part
mainly introduces the business model and the development of China&39;s Internet banking
trend, the main characteristics of Internet financial model in China under the influence of
the Internet including traditional financial services online, P2P mode and mode all the
chips, and the current China&39;s Internet banking business began to penetrate into the
financing, payment and settlement business and the investment banking business, the
business of traditional commercial banks in China have formed a real threat and impact in
the. The fourth part of this paper analyzes the challenges and opportunities of the Internet
Banking for China&39;s traditional commercial banks caused by the emergence of the Internet
Banking for comm
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