MAKEUPINDUSTRY
BAIDUSEARCHREPORT
BAIDUIMS
百度整合营销策略部
2016 -2017
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“Vivian研报”
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FOREWORD
3Numbers about Makeup
56%
YOY Growth
Rate
2.8Mil
Daily Search
90%
Mobile Share
Makeup industry kept increasing during past years.
The growth rate of makeup industry was much higher than skincare and fragrance.
The mobile share had reached 90% by this Feb.
Data Source: Baidu PV
Makeup Industry Search Trend
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
MobilePCMobile Share
Gifting seasons (Chinese Valentine’s day, Girl’s Day and Chinese New Year) were key consumption reason of
makeup industry.
The peak in Oct was mainly because of YSL STAR CLASH.
Data Source: Baidu PV
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