TECHNOLOGY VISION 2017
TECHNOLOGY
FOR PEOPLE
The Era of the Intelligent Enterprise
How will the future unfold What we know unequivocally is the digital
revolution is here. It’s cascading across every industry, causing wide-scale
enterprise disruption and wholly redefined customer expectations.
Adaptability and a company’s ability to quickly rotate to the new has
been critical – both for companies striving to become digital leaders,
and for employees who are moving beyond the digital culture shock.
We are now entering an exciting, unprecedented time in technology – with the
pace of change and innovation continuing to accelerate. We are poised to drive
the biggest change since the dawn of the information age. Technology will
continue to transform the way we work and live, raising many questions about
both opportunities and challenges. Accenture believes that these innovations
are a force for positive change, because the power lies squarely with people
to bring great benefits to business and society. While there are risks, as there
are with any technology, we are in control. We can shape technology so that
it adapts to us, elevating our ability to create a future that fits our needs.
With the theme ‘Technology for People: The Era of the Intelligent Enterprise,’
the Accenture Technology Vision 2017 builds on the ‘People First’ theme we
introduced last year. Our Vision details the powerful business potential that
companies can realize by using technology as a catalyst. This is all about how
technology can augment and enhance our human skills to listen more closely
to customers and employees, connect to them on their own terms and partner
with them to achieve personal goals.
Taking a People First approach to business and technology requires deeper intelligence
at all levels of the enterprise – from strategy through operations. Every decision
about technology implementation, ecosystem relationships, workforce enablement,
behavior design, and industry expansion must be made with people in mind – both on
an individual and societal basis. Our report highlights the companies forging ahead
in each of these areas and providing inspiration to us all.
We urge leaders in every industry and around the globe to read the trends in the
Accenture Technology Vision 2017 and consider the core message: Technology is
for the people in the era of the intelligent enterprise. As leaders, we have the power,
influence and responsibility, to bring the future to life in a human fashion,
using technology FOR people.
We are extremely pleased to share
the Accenture Technology Vision 2017,
our annual prediction of the technology
trends that will shape the future of
companies in the next three years.
Pierre Nanterme,
Chairman and CEO
Paul Daugherty,
Chief Technology and Innovation Oficer
#TECHVISION2017TECHNOLOGY VISION 2017TECHNOLOGY FOR PEOPLE2
FOREWORD
TECHNOLOGY VISION 2017
AMPLIFY 4
YOU
CONCLUSION 86
RESEARCH METHODOLOGY 87
REFERENCES 90
TREND 1
AI IS THE NEW UI 19
Experience Above All
TREND 2
ECOSYSTEM POWER PLAYS 34
Beyond Platforms
TREND 3
WORKFORCE MARKETPLACE 45
Invent Your Future
TREND 4
DESIGN FOR HUMANS 58
Inspire New Behaviors
TREND 5
THE UNCHARTED 73
Invent New Industries, Set New Standards
#TECHVISION2017TECHNOLOGY VISION 2017TECHNOLOGY FOR PEOPLE3
CONTENTS
Today, changes are still all around us, and are
coming faster than ever. The key point is that
we are in control. It’s no longer people who are
adapting to technology – rather, the technology
is adapting to us. In fact, every time an
experience is personalized, or technology
anticipates people’s needs and wants,
we are being placed in the driver’s seat to
realize them. As technology becomes more
sophisticated, it’s not the technology itself
that’s driving change – it’s us. We’re putting
technology to work to disrupt ourselves.
The digital revolution we’re part of today
isn’t a cold, dystopian future of robots
controlling the world. Rather, it’s an age of
human empowerment. It’s about us designing
technology that conforms itself to people,
putting us firmly in control of our own fate.
No longer are we waiting and wondering
how the latest advances will change things;
we’re shaping the world to fit our needs,
large and small.
From the Internet to the advent of smartphones, the
last three decades have seen people change the way
they work and live to adapt to each new technology
capability coming to market.
More than ever before,
we as humans control our
own destiny. But the reasons
why may surprise you.
More than ever before,
we as humans control our
own destiny.
#TECHVISION2017TECHNOLOGY VISION 2017TECHNOLOGY FOR PEOPLE4
INTRODUCTION
At work, we collaborate with artificial intelligence
(AI) and machines to do our jobs better: Rhizabot,
for example, simplifies business analysis by
listening to a question in natural language and
then translating it into queries that can be run
across multiple datasets.1 We use sophisticated
communication and collaboration technologies
to work with colleagues on the other side of the
globe, whether they’re human or not, many of
whom we’ll never meet. We see organizations
partnering with competitors to create entirely
new ventures using platform technologies,
like Philips and Qualcomm Life working together
to expand a joint connected health ofering.
Areas of practice that once seemed impossible
to digitize are fundamentally changing because
of the impacts of AI, Internet of Things
capabilities and big data analytics, which
have many potentially positive implications for
society. The company known for creating the
Roomba, iRobot, is now working with marine
conservationists to launch an ocean-patrolling
intelligent robot to hunt and manage invasive
species, protecting native fish populations.2
And evolved industries like precision agriculture
are ramping up to help meet the food demands
of our increasing population.
It’s not just businesses that are being
transformed; technology is empowering
people. Look at the way the evolution of
video has changed both our view of the world
and how we interact with it. Early television
broadcasts were carefully scripted to present
a highly curated picture, forcing us to not
only share a common worldview, but also
to watch on the creators’ terms. In less than
a century, we’ve transitioned to an online
world with billions of viewpoints, coming
from governments and businesses, and, more
importantly, from people. We now have a truly
live culture where technologies like Periscope
and Facebook Live mean anyone can broadcast
what they want, and tune in when they
want – on their terms.3
The digital age isn’t just giving us new tools.
As we look toward a future where quantum
computing’s near-unlimited processing and
algorithmic power will solve dificult problems
in entirely new ways across multiple industries,
to robots and AI that will work side by side with
people in every discipline, we are reshaping
our entire world and ourselves within it.
And with this tremendous and ongoing change,
companies have an opportunity to establish
their place in the next evolution of society.
#TECHVISION2017TECHNOLOGY VISION 2017TECHNOLOGY FOR PEOPLE5
INTRODUCTION
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