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Abstract
Baoding tobacco company in the opinions on the strengthening of the National Bureau
of the modern retail terminal construction work and the modern retail terminal construction
guidelines and documentation requirements, around the cigarette quality basic strategy,
actively establish good relationship with our customers in modern retail terminal, the optimal
allocation of resources, to reverse the retail terminal development, strengthen the traditional to
the modern transformation of the retail terminal retail terminal.
Based on the construction of Baoding modern retail terminal tobacco company as the
research object, based on defining the connotation of the modern retail terminal, the tobacco
company of Baoding modern retail terminal construction status quo, found that Baoding
tobacco started the construction of a modern retail terminal from 2014, through the adoption
of strengthening the online operation guidance and strengthen guidance and strengthen the
promotion of cigarette Exhibition Guide to strengthen the guidance and strengthen the +
inventory management analysis guidance five major initiatives in the collaborative shop
management mode and management of the starting point of the industry association, made a
good construction effect. But, Baoding tobacco modern retail terminal construction and
operation also exposed many problems, such as the modern retail terminal building do not
know the place, the modern retail terminal customer demand mining is not enough, the
modern retail terminal information level is not high, lack of stamina, the modern retail
terminal building modern retail terminal function is not strong. In order to build a modern
retail terminal better, cause analysis, construction of modern retail terminal for an antidote
against the disease, that idea did not carry out the tobacco industry requirements, not
prominent to the customer as the center, does not match the needs of customers, the support of
science and technology lag, causes the modern retail terminal construction problems with
operation.
The Baoding tobacco company with the analysis of existing problems and causes of the
modern retail terminal building, the construction of a clear future direction and focus, adhereAbstract
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to the principle of unified understanding, real understanding and overall planning, the steady
implementation of the typical demonstration function , innovative services, to protect the
interests of the principle of construction, put forward countermeasures of Baoding tobacco
company of modern retail terminal construction, strictly control the access threshold the
modern retail terminal (high standards of reasonable selection of modern retail terminal +
various conditions to determine the list of finalists and long cooperation in the field of
acceptance), steadily promote the standard construction, to change the traditional to the
modern terminal (clear five standard sample and strengthen the special training of modern
retail terminal + equipped with modern facilities and equipment), strengthen the promotion of
modern guidance. To improve the management ability of modern retail terminal (terminal
information collection + integration to enhance modern media marketing+Recommended
resources to promote new business network for distribution ).
Key words: Modern Retail Terminal; Baoding Tobacco Company;Tobacco Marketing目录
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目录
第 1 章 引言1
1.1 研究背景和意义 ··1
1.1.1 研究背景 1
1.1.2 研究意义 1
1.2 研究现状··2
1.2.1 国外研究现状 ··2
1.2.2 国内研究现状 ··3
1.3 研究思路和创新点 ·5
1.3.1 研究思路 ·5
1.3.2 研究创新点 5
1.4 研究内容安排与技术路线 5
第 2 章 现代零售终端管理的理论概述··8
2.1 现代零售终端建设背景 ·8
2.2 现代零
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