A Dissertation Submitted to
Hebei University of Engineering
For the Degree of Master of Business Administration
Research on CRM For High-quality Individual
Customers In BOC G Branch
Hebei University of Engineering
December, 2017
CandidateKong Xiaoyan
SupervisorProf. Xu Yunhong
Academic Degree Applied forMaster of Business Aministration
SpecialtyBusiness Aministration
College/DepartmentSchoolofManagement
Engineering and Business
I
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