CARREFOUR 1.家乐福简介 ThesimpleintroductionofCarrefour 2.家乐福文化 ThecultureofCarrefour INTRODUCTION CarrefourwasFoundedin1956 家乐福成立于1959年 Thenumberofemployees:456,295 雇员人数：456,295人（2006年） ThebiggestretailsinEurope 欧洲最大零售商 Thesecondintheworld 世界第二大零售商 INTRODUCTION Theworldbiggestfoodretail 世界最大的食品零售商 Theworldmostinternationalretail 世界上最国际化的零售企业 ThebiggestforeignretailsinChina 中国最大外资零售商 CULTURE Spiritual Regulations physical SPIRITUAL COMMITTED 承诺 CARING 关爱 POSITIVE 积极 SPIRITUAL Wearecommittedmittedprofessionalandcommitted.Membersofthecommunity.Weconstantlystrivetoexceedeveryone’sexpectationsbyprovidingbettervalueandfindingnewsolutionsforabetterqualityoflife. SPIRUTUAL Wearecaring.Caringtowardtoourcustomersandourconsumers. Wearereceptivetotheirneeds,eachandeveryday. Wewelcomethemtoourstoresandmeettheirneedswithkindness,warmthandattentiontodetail. SPIRITUAL Wearepositive.Werisetoeverychallengewithenergy,enthusiasm,andwithfreshideas. Wehelpbrightenthelivesofourcustomersandourconsumers.Forthem,forouremployees,fortheplanet,wewantthebest,bothtodayandtomorrow. REGULATION Organization Training CareerDevelopment Payment Organizationandoperatingrules Humanresourcesmanagement Internalcommunication PHYSICAL Newbrandofitsown: PHYSICAL PHYSICAL PHYSICAL PHYSICAL PHYSICAL Servicesforcustomers消费者服务: 1.One-Stopshopping 2.Muitipleofferscomfortableandatease 3.HappyshoppingCarrefour PHYSICAL Otherservices: PROMISES 引进国外先进的营业设备和全新的增加国家财政收入，促进社会经济发展零售经营理念（一站式购物） 改善和提高中国市民的生活水准 为中国提供大量的就业机会和更多的发展事业的机会 建立供货商的合作伙伴关系，帮助他们了解市场需求，改进和优化生产，为中国制造业的发展做出应有的贡献 积极参与各类社区公益活动 吸引外资制造商来华投资 本土化经营策略 家乐福尽可能从中国采购本土产品，出口到其全球分店销售