随着中国旅游业的高速增长,国内旅游企业综合实力得到很大提升,旅游投

资也随之进入快速增长期。旅游企业面对更加多样化、复杂化、综合化的旅游投

资项目时,对这些项目投资经验的总结与反思变得更加重要,旅游企业内部建立

一套完整的项目后评价工作流程体系显得尤为迫切。本文首先通过引入项目后评

价的基本概念,介绍了项目后评价的基本内容、工作程序及评价方法。再通过总

结国内旅游企业、旅游投资发展趋势,详细论述项目后评价工作在当代旅游企业

快速发展过程中的意义,在对比分析单一类型投资项目与旅游投资项目区别的基

础上,提出旅游企业开展项目后评价的差异原则,阐述了旅游企业不同类型项目

后评价内容区别于单一项目后评价的原0,并运用关注度评分表,将旅游企业项

目后评价内容及不同类型旅游投资项目后评价所应关注的重点进行区分与判别,

根据不同类型旅游投资项目的不同特点,将项目后评价的关注重点及具体内容进

行适当调整,对以满足不同类型旅游投资项目后评价为研宄对象的理论体系进行

了探索、充实。最后,本文结合工作实际,以S景区Z展厅提升改造项目为例,探

索旅游企业投资项目后评价的理论、方法及在实践中旳运用,以帮助旅游企业项

目后评价工作者深入了解、运用本文所介绍的理论体系。

关键词:项目后评价;旅游;投资项目

APPLICATION RESEARCH ON DIFFERENT TYPES OF

TOURISM INVESTMENT PROJECT POST EVALUATION

Abstract

With the rapid growth of China tourism, domestic tourism enterprises

comprehensive strength has been greatly improved, tourism investment also will enter

a period of rapid growth. Tourism enterprises face more diverse, complex, integrated

tourism investment project,a summary and Reflection on the investment in these

projects become more and more important, the evaluation system to establish a set of

complete projects in tourism enterprises is particularly urgent. Firstly, by introducing

the basic concepts of post project evaluation,evaluation procedures and the basic

content, introduces the method of project post evaluation. Through the summary of

domestic tourism enterprises, investment and development trend of tourism, discusses

in detail the project post evaluation in the process of rapid development in the

contemporary significance of tourism enterprises, after comparing and analyzing the

difference between a single type of investment projects and investment projects in

tourism, difference of tourism enterprises to carry out the project post evaluation

principle, elaborated the project of different types of tourism enterprises evaluation of

the content is different from a single project post evaluation and the use of reason,

attention scale, tourism enterprise project post evaluation content and different types

of tourism investment project post evaluation focus attention to distinguish and judge,

according to the different characteristics of different types of Tourism investment

projects, the focus and the specific content of project post evaluation appropriate

adjustments to meet different types of tourism investment project post evaluation for

the theoretical system of the research object is explored,enrich. Finally, combining

with the actual work, the upgrade project of Z exhibition area as an example, to

illustrate the theory, method of tourism investment enterprise investment post project

evaluation and its application in practice, to help the tourism enterprise post project

evaluation theory system of workers to achieve the deep into the understanding.

Keywords: Post project evaluation; Tourism ; Investment project