部分,同时也是推动我国经济社会进一步发展的重要力量。受到我国的金融机构信贷政

策和历史原因,民营企业一直受到融资难的困扰,成为企业健康发展的瓶颈。本文研究

的zy公司是一家从事羊绒收购、生产和销售的企业,所在的羊绒欧亿·体育（中国）有限公司属于资金和劳动

密集型产业,资金需求有明显的季节性,在原料收购和生产运营环节所需资金占用量大。

同时,羊绒产品的市场价格波动较大,这对中小企业抗风险能力提出了很高的要求。ZY

公司目前进入战略转型的关键时期,如何解决公司的融资难问题,为企业的可持续发展

提供资金保障就成为企业管理层最为关心的问题。

本文首先梳理了企业融资的概念和理论,对融资方案选择的相关问题进行了分析,

给全文的研究提供了理论支持。接着,本介绍了 ZY公司的基本概况和融资现状,指出

了企业融资存在的问题,说明了为公司选择合理融资方案的必要性和紧迫性。然后,对

羊绒欧亿·体育（中国）有限公司的发展趋势和公司发展战略进行了分析,从近期和远期两个角度阐述了 ZY公

司的融资需求。提出了可能选择的四个融资渠道,结合公司的实际情况进行组合,建立

了三种融资备选方案。作者从融资成本、风险和影响力等方面建立了评价指标体系,利

用模糊综合评价法对三种方案进行了评价,最终为ZY公司选择了银行贷款加增资扩股

的融资方案,阐述了融资方案实施的预期效果。最后,提出了建立现代企业制度,积极

发展银行和企业关系,构建专业化团队,完善操作体系等几个保障措施,希望帮助ZY

公司提升融资能力。

本文的研究成果有助于ZY公司建立明确的融资规划,为公司健康发展提供所需的

资金支持。同时,本文提出的融资方案的评价,融资能力提升的保障等内容也对其他民

营中小企业的融资管理具有一定的借鉴价值。

【关键词】:羊绒产业;融资方案;模糊综合评价;保障措施

【研究类型】应用研究

Title: Study on the Financing mode selection of ZY Company

Specialty: Business Administration

Through the last thirty years of reform and development, the private economy

has made tremendous development,it has become an important part of the

national economy, and becoming an important force to promote China's further

economic and social development. By China's financial institutions credit policy

and historical reasons, private enterprises have been financing difficult problems,

become the bottleneck of the healthy development of enterprises. This paper

studies the ZY company which is engaged in cashmere purchasing, production

and marketing enterprises, the cashmere industry belongs to capital and labor

intensive industry, the demand for funds has obvious seasonal, in the acquisition

of raw materials sectors and production required for the operation of funds by

large. At the same time, cashmere products in the market price fluctuations, set

the very high request to the small and medium-sized enterprise anti risk ability

of the. ZY company has now entered a critical period of strategic transition, how

to solve the financing problem of the company, to provide funding for the

sustainable development of enterprises has become the enterprise management

is the most concerned problem.

The paper firstly reviews the concept and theory of enterprise financing,

financing mode selection of related problems, and provide theoretical support to

the full study. Then, it introduces basic situation of ZY company and the

financing situation, and then it had pointed out the enterprise financing problems,

explains the necessity and urgency of the reasonable choice of financing mode

for the company. Then, the development strategy of the development trend of

Name: Zhao Xinhao

cashmere industry and company are analyzed, from the two points of view of the