摘要
Management Game (简称MG )是一门针对MBA学员在企业战略的制定
与实施方面进行全方位综合训练的课程,是美国卡耐基梅隆大学(CMU:
Carnegie Mellon University)管理教育的一门颇具特色的综合性课程。

来自不同国家的MBA学员,以卡耐基梅隆大学的交互式计算机管理模拟
系统MG为支撑,分别组成多家公司。每五家公司构成一个典型的多国市
场的竞争环境,公司的运作及管理涉及到营销、生产、财务、人力资源、
研究开发等诸多方面。

学员通过企业经营战略计划、制订与实施,模拟运营一家企业。课程
涉及到对学员协调与平衡公司长期经营目标与短期目标的训练;它要求
学员综合运用多种预测方法进行市场分析与预测;它能够有效地训练学
员对公司的生产、财务等进行系统分析和运作决策等。

基于MG中达克斯国际表业公司的经营情况,利用所涉及的生产战略
相关理论,通过对公司内外部环境的分析,选择并制定与公司总战略相
适应的低端腕表美达系列的生产战略。分析历史数据,总结经验教训,
在三年的公司生产运营过程中,实施既定生产战略,对某些计划进行修
正和调整,以达到公司的生产目标。总结目标完成情况,回顾生产战略
实施情况,并根据公司面临的新环境,进一步制定公司另外三年的战略
规划。

关键词:MG;生产战略;达克斯国际表业
II
东北大学硕士学位论文
Abstract
Formulation and Implementation of DUX WATCH INC.
Production Strategy in MG environment
Abstract
Management Game (MG) is a comprehensive training course of Carnegie
Mellon University: CMU, in which a MBA student could test strategy
formulation and implementation. MBA students from different countries
organise companies in the interactive computer simulation system. Each
five companies constitute a typical multi-market environment, the
company's operations and management relates to marketing, production,
finance, human resources, research and development and so on.
Students operate a business simulation, to test the formulation and
implementation of strategic plans.
Base on the operation of DUX WATCH INC. in MG system, we analyse
the internal and external environment, with sales,finance departments of
communication, identify with the company's overall strategy to adapt to the
low-end watch MODA series production strategy. Analysis of historical data,
lessons learned, in the course of three years of company operations, the
implementation of the established production strategy,plans for some of the
amendments and adjustments to meet the company's production goals.
Key words: MG, Production Strategy, DUX WATCH INC.